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T26 TOUCH 3: CONCERNED PARENT (Letter Package) Clarify drawing eligibility. • Make clear that both parent and child are eligible to enter the contest. Consider sequence test. • Test to reverse the order of Exchange Guide Booklet and letter package. Letter package provides greater detail for why the decision is important, what the 26-year-old’s role is, and what the parent’s role is. LIFE HAS MILESTONES B-4453 *Photos are for illustrative purposes only. Actual prizes may vary. Copyright © 2013, Excellus BlueCross BlueShield, All rights reserved. , , don’t let give up the security of health insurance. Visit ChooseExcellus.com/Start to learn more and view the contest details. ChooseExcellus.com/Start | See letter for entry code * Enter for a chance to win a kayak, mountain bike, treadmill or gift card. Simply sign up to receive email updates at Dear , * Win your way to a healthier lifestyle. Did you know that after turning age 26, your child may no longer be covered as a dependent under your health care coverage? Fortunately, has more choices than ever. Win your way to a healthier lifestyle. And, here’s why trusting Excellus BlueCross BlueShield is one of the smartest choices can make: Enter for a chance to win a kayak, mountain bike, treadmill or gift card. Simply sign up to receive email updates at Don’t let your child give up the security that comes with Excellus BlueCross BlueShield. • Options – Excellus BCBS has new, affordable health insurance options. LIFE HAS MILESTONES • Savings – may qualify for financial assistance to pay for insurance. • Access – Our plans are accepted by more top-quality doctors and hospitals, locally and nationally. You can help choose the right insurance plan. We’ll help them prepare for what’s next There’s no reason needs to give up the peace of mind that comes from carrying an Excellus BCBS card. Visit ChooseExcellus.com/Start to see if qualifies for financial assistance and to learn more about new health insurance options. ChooseExcellus.com/Start Entry Code: Learn more while you’re there: See how much they can save. Try our Tax Credit Calculator. Watch our helpful video “I’m turning 26. What are my optio