HANDRAISER TOUCH 4: NON-MEMBERS (Self-Mailer)
Consider the audience.
• Given that this audience is proactively seeking information, they are likely
ahead of important decisions. Revise “Still without health insurance?” teaser
to be more relevant to this group, e.g., Still haven’t selected a plan? We can
help you understand your options.
Use Self-Mailer space for new information.
• Replace the Exchange Guide Booklet image and text with a testimonial from
someone similar to the recipient, based on demographic data collected
during first hand-raise.
PRSRT STD
U.S. POSTAGE
PAID
ROchESTER, NY
PERmiT NO. 201
P.O. Box 22999, Rochester, NY 14692
Don’t miss out on your opportunity to SAVE.
Get help paying for health insurance.
,
B-4469
NEW RULES = NEW OppORtUNitiES
DON’t Wait.
Let us help you find the right coverage
to protect yourself from costly medical bills.
CLICK IMAGE
TO VIEW PDF
Get help choosing a plan and enroll today: 1-888-588-1446
A nonprofit independent licensee of the Blue Cross Blue Shield Association
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