Contents
UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Hugh Jones UFI Managing Director / CEO : Kai Hattendorf UFI Head of Marcomms : Pierre Aurelien Vidon
17 rue Louise Michel 92300 Levallois-Perret , France Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Kai Hattendorf signs off as CEO with a look back at some key moments , campaigns and landmarks and issues along an eventful career journey
INSIGHTS & INTERVIEWS
20 Book review : Enrico Gallorini ’ s In-person journey through the unstoppable evolution of events
25 UKEVENTS Report 2024 : Major new study released from UK industry umbrella organisation
27 dmg events launches in Saudi : Two new shows from the UKbased organiser in collaboration with Koelnmesse
34 Pendigo answers organiser concerns : Anthony Mitchell , MD
Far left , top : Stateside with Stephanie , pages 30-31
Left : Top marques in Monaco , page 19
Far left , bottom : Gastronomy on the menu at Exhibition World Bahrain , page 43
Left : Does the US election matter ? A view from SISO , page 23
of Pendigo Events , Birmingham NEC ’ s new in-house organiser arm , speaks to EW
47 Certification : Theo Reilly looks at the ISO experience
FEATURES
40 Wayfinding : Mark Maydon looks at the CPHI show in Milan and the need for ‘ blue dot navigation ’
46 Booths as art installation : Yevhen Shaposhnikov offers a standout view on revolutionising your event presence
THINK TANK
11 Dealmakers : Steve Monnington reviews the M & A landscape , including a new division at Clarion
50 Recruitment : Miranda Martin reflects and projects on the career and staffing opportunities ahead in 2025 .
www . exhibitionworld . co . uk Issue 6 2024 3