Show launches dmg partners with Koelnmesse on new shows in Saudi
As Saudi Arabia comes into ever sharper focus for the international events market , Koelnmesse and dmg events have announced a partnership on the new International Hardware Fair and FSB Sports Show in Riyadh
I nternational event organiser dmg events recently announced two new major events in Saudi Arabia in partnership with Germany ’ s Koelnmesse , reflecting the pull of this fast developing and rich market .
A strategic joint venture between the partners paves the way for expansion into the Saudi Arabian hardware industry , with The International Hardware Fair Saudi Arabia offering a platform for international and local industry players , while expanding Koelnmesse ’ s portfolio in the Middle East .
The new trade fair will take place annually at the Riyadh International Convention &
Exhibition Center ( RICEC ), with the first edition scheduled for 16-18 June 2025 . “ The launch of the International Hardware Fair Saudi Arabia sends a strong message about our ambitions for global growth . We are leveraging our extensive know-how and the proven success of the Eisenwarenmesse – International Hardware Fair in Cologne to establish a new platform in the rapidly-growing Saudi Arabian market . Alongside our partner dmg events , we are excited to introduce this key industry event in Saudi Arabia ,” said Gerald Böse , CEO of Koelnmesse .
Koelnmesse believes that , while other events focus only on specific segments , this trade fair is the
Left : The dmg and Koelnmesse senior team first to provide a comprehensive , cross-industry platform dedicated exclusively to the hardware and tool sector in Saudi Arabia .
“ We are excited to combine the strengths of two global event organisers , dmg events and Koelnmesse , to deliver more value for our customers . As the leading international event organiser in Saudi since 2011 , we run over 30 events in the Kingdom , including the highly successful Big 5 Construct series , now in its 15th edition ,” said Matt Denton , president , dmg events . “ All indications are that the launches will be a great success . Both sets of sales teams are enjoying the narrative and reporting very strong interest ,” he added .
Saudi Arabia is experiencing robust growth , with the construction industry in particular witnessing a surge in demand for building materials , DIY products , hardware and tools . The Saudi Arabian market for hardware and building materials is expected to generate sales of $ 9.27bn in 2024 .
The show launch follows the International Hardware Fair Italy in Bergamo and International Hardware Fair India in New Delhi , which had their premieres in 2023 . In July 2024 , El Gran Salón Ferretero took place in Bogotá for the first time , also with the participation of Koelnmesse .
The same partnership is also set to host the FSB Sports Show Riyadh , 16-18 June 2025 , again at RICEC . The Saudi Arabian sports market is experiencing remarkable growth , and Bassem bin Khalil Ibrahim , director of investment development in the sports sector at the Ministry of Investment , says the market rose to $ 7.2bn in 2023 and is expected to reach $ 22.4bn by 2030 .
“ With this trade fair , we are
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