M & A
A case study in acquiring PE expert assistance to grow globally
A look at how private equity investment has helped Easyfairs grow its event communities internationally through combining acquisitions, new launches, geoclones and expansion into new markets.
& A can be a powerful
M engine for accelerating growth as part of a broader international expansion strategy. Cross-border acquisitions can be transformative but are often complex, making an experienced partner highly valuable.
Inflexion, a major private equity investor in Easyfairs developed a set of repeatable strategies to support international expansion and longterm value creation in its businesses. Part of Inflexion’ s expertise comes in identifying targets, arranging funding, and supporting post-deal integration.
It is useful to have an experienced guide through what is, undoubtedly, a complex processs. The prize can be well worth the effort if you get it right, however. International expansion can help businesses accelerate growth by building scale, entering new markets, reaching new customers and strengthening supplier relationships.
Top right: Matt Benyon
Bottom right: Anne Lafère
Inflexion’ s approach is to use experts from its Inflexion Ignite network to support its portfolio companies in evaluating new geographies, establishing overseas operations, executing acquisitions and optimising logistics. This can bring valuable local insight and on-the-ground experience, particularly in markets that can be difficult to access remotely.
Inflexion has supported more than 660 acquisitions across its portfolio and in many countries. Support spans the full M & A lifecycle and the firm has developed a set of what it calls‘ proven, repeatable value acceleration strategies’.“ A dedicated team works closely with management to identify the specific drivers of growth in each business, applying a tailored
42 Issue 5 2026 www. exhibitionworld. co. uk