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Optima 1: Driving the future of exhibitions
n a world where first
I impressions matter more than ever, the exhibition industry is constantly seeking new ways to deliver impact, efficiency and memorability. Optima 1 is the most advanced mobile event space in Europe – a gamechanger that is redefining how brands approach exhibitions, trade shows and live events.
At first glance, Optima 1 is unlike anything else on the market, a sleek, luxury, double deck exhibition booth that can literally drive into an exhibition hall or exterior event space, deployed in 90 minutes it transforms into a fully branded, two-storey event environment – complete with cuttingedge audio-visual technology built in.
For exhibition organisers and brands, this means no more waiting for days for a stand to be built from scratch. Optima 1 arrives as a turnkey solution: plug and play, ready to impress and instantly adaptable to a client’ s vision.
A booth that thinks bigger, the brilliance of Optima 1 lies in its flexibility. Need more space? Simply add additional flooring around the core structure to create a larger footprint and an awe-inspiring booth. From boutique showcases to major trade fair presence, Optima 1 can scale to match the ambition of your brand.
Inside, the experience is elevated by over 65sqm of adaptable space, alongside a rooftop VIP terrace that can accommodate up to 30 guests. This unique vantage point
transforms exhibition into networking opportunities, offering an exclusive, elevated view of the show floor or event space.
At the heart of Optima 1 is its integrated AV suite – 3.6m, 4k micro- LED wall with stunning 0.9mm pitch clarity, 8 x 88” ultra stretch displays for bold branding and digital storytelling, fully integrated lighting and sound and a centralised tech hub for seamless content control.
All of this comes included in the hire price, making Optima 1 not just a booth but a complete exhibition eco system.
Beyond the booth Optima 1 does not stop at exhibitions. It can seamlessly switch roles to become a conference hub with modular layouts, a hospitality suite for entertaining clients and partners, a broadcast and content studio for live streams, interviews and podcasts, an evening entertainment venue with built in sound and lighting.
Its versatility makes it an unrivalled tool for exhibitors who want more than a stand – they want an experience.
Backed by an experienced team, Optima 1 is offered by Fruition Premier Limited, a company with more than three decades of producing international events for global brands. That expertise ensures every detail from deployment to delivery is executed flawlessly. EW
n The exhibition industry is evolving and Optima 1 is leading the way. Why build when you can drive in, deploy in 90 minutes and immediately showcase your brand in a double deck booth that truly stands apart.
Discover how Optima 1 can elevate your next exhibition, www. optima1. com
Optima 1 – Luxury experiences delivered anywhere. www. exhibitionworld. co. uk Issue 5 2025 69