Logistics
Exhibition event logistics: A sector on the move
As organisers push for more immersive and global experiences, logistics providers are stepping up, not just as transporters, but as strategic partners. In this article the International Exhibition Logistics Association( IELA) explains how the sector is facing an array of challenges and opportunities reshaping how providers operate across global markets
Trends and market shifts The exhibition / events logistics industry is undergoing a profound transformation. According to top trends in 2025, supply chain diversification, digital transformation, and the integration of AI and IoT technologies are driving a fundamental shift in how exhibition logistics providers operate. These advancements are enabling smarter route planning, real-time asset tracking, predictive maintenance, and enhanced customer engagement, transforming logistics from a reactive function into a proactive, data-driven service. Additionally, geopolitical instability, ranging from trade tensions to regional conflicts, has emerged as a key concern. Logistics providers are increasingly investing in resilience strategies, such as nearshoring and diversified sourcing, to mitigate risks and maintain service continuity.
Challenges and innovations Cost pressures remain a dominant challenge. Rising freight, energy, and labour costs are forcing organisers and exhibitors to treat logistics as a strategic priority rather than a backend function. Labour shortages and cybersecurity threats also continue to test the industry’ s adaptability, with companies investing in automation
and digital safeguards to maintain operational integrity.
Technological innovation is reshaping every facet of exhibition logistics. In the future, we might see AI-powered warehouse systems, autonomous delivery vehicles, and real-time tracking platforms become standard tools for efficiency and transparency. The rise of cloud-based analytics is enabling predictive planning and smarter decisionmaking, while sustainability-focused technologies, such as electric fleets and carbon tracking, are gaining traction.
IELA’ s support for members IELA is responding to these shifts through a range of initiatives and has launched the‘ IELA Trend Talks’ webinar series, bringing together experts to discuss emerging challenges and solutions. It continues to strengthen ties with organisers, venues, and other associations, while the Sustainability Working Group remains a pillar of IELA’ s strategy and campaigns. These efforts highlight best practices and encourage members to adopt ecofriendly operations, from plastic-free policies to energy-efficient transport.
New market entrants and consolidation IELA members are observing increased activity from new players entering the market, particularly in emerging regions. At the same time, mergers and acquisitions are reshaping the competitive landscape, with larger firms consolidating capabilities to offer end-to-end solutions. This dynamic is driving both innovation and the need for standardisation across the sector.
Advocacy IELA continues to advocate for harmonised customs procedures and international standards. While lobbying efforts vary by region, the association has seen progress in reducing regulatory barriers and improving logistics efficiency for exhibitors. These successes underscore the importance of collective action in shaping favourable policies.
A spirit of‘ co-petition’, collaborative competition, has endured beyond the pandemic and IELA encourages joint efforts between organisers, contractors, and venues to streamline logistics and enhance event outcomes.
The association continues to embrace change. With new members joining from Brazil, the UK, UAE, Turkey and Singapore, and a growing emphasis on training, recognition, and shared standards, IELA is evolving to meet the demands of a fast-moving industry. From sustainability to digital transformation, IELA remains committed to excellence and collaboration. EW
62 Issue 5 2025 www. exhibitionworld. co. uk