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capital, especially in the business events sector. The government is actively promoting internships and training programmes for fresh graduates to gain practical experience and develop professional skills. First Arabia is proud to contribute to this initiative by providing structured internship programmes and mentorship opportunities. Young professionals gain hands-on experience in event planning, marketing, logistics, and client management, preparing them to become the next generation of leaders in the industry.
Beyond internships, First Arabia actively invests in workforce development through workshops, training sessions, and exposure to large-scale international exhibitions. This focus on talent ensures that Saudi Arabia not only hosts world-class events but also cultivates a skilled, innovative, and professional events workforce capable of sustaining the sector’ s growth for years to come.
First Arabia’ s commitment extends to innovation and sustainability as well. The company integrates eco-friendly practices into event design, encourages digital solutions
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to reduce paper and resource usage, and leverages technology to optimise event operations. By emphasising sustainability and forward-thinking solutions, First Arabia ensures that Saudi events remain competitive, globally relevant, and aligned with international expectations.
Creating a global impact Saudi Arabia’ s events market is increasingly seen as a gateway connecting businesses across Asia, Europe, Africa, and the Middle East. Through its expertise, First Arabia ensures that these exhibitions become platforms for international trade, investment, and collaboration.
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“ With Saudi Arabia’ s infrastructure expansion, global connectivity, and talent development initiatives, the Kingdom is redefining the exhibitions and conferences landscape” |
From facilitating participation for multinational companies to providing a professional framework for local businesses, First Arabia plays a pivotal role in bridging global markets with the Kingdom.
Moreover, First Arabia’ s experience in managing large-scale conferences and exhibitions positions it uniquely to support the growth of specialised sectors such as healthcare, technology, construction, and energy. By combining professional project management with innovative event design, the company delivers exhibitions that drive business outcomes, foster knowledge exchange, and strengthen international partnerships.
With Saudi Arabia’ s infrastructure expansion, global connectivity, and talent development initiatives, the Kingdom is redefining the exhibitions and conferences landscape. First Arabia Trade Shows & Conferences is at the heart of this evolution, helping the Kingdom host events that are not only world-class in scale and execution but also transformative for business, trade, and talent development.
Through its integrated approach blending technology, operational excellence, talent cultivation, and global outreach First Arabia is shaping the future of Saudi Arabia’ s events industry. The company’ s leadership and vision ensure that Saudi exhibitions are more than just gatherings; they are immersive experiences that connect markets, inspire innovation, and position the Kingdom as a world leader in business events. EW
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www. exhibitionworld. co. uk |
Issue 5 2025 59 |