Thailand
Center, Bangkok International Trade & Exhibition Centre( BITEC), and IMPACT Arena, Muang Thong Thani. These venues are all certified by Thailand MICE Venue Standards( TMVS) and Thailand Sustainable Event Management Standard( TSEMS).
Flying the venue sustainability flag high is SAMA Garden, a new community hub and green space at BITEC Buri. It offers city dwellers a refreshing escape while enriching the event experience amidst nature.
Located within Bangkok’ s new international convention and exhibition centre in Bangna, the garden is designed to complement the urban lifestyle while elevating sustainability in the MICE sector – all in one place.
SAMA Garden also offers garden workshops for events attendees.
One Bangkok, located in the heart of Rama 4, is an open event space with versatile design and smart technology. The venue offers advanced security and good parking – quite an asset in this bustling city.
Dusit Arun at Dusit Central Park is a new rooftop garden in Bangkok which opened 3 September 2025. It spans over 11,200sqm and features a panoramic viewpoint, natural walkways, Dusitpini Amphitheatre, Food Passage, and versatile activity spaces.
Infrastructure and transportation Bangkok’ s strong infrastructure and well-connected transportation network are being constantly upgraded to improve connectivity in a city prone to frequent traffic jams. The BTS Skytrain, MRT subway, and Airport Rail Link all help to smooth the transit experience for event goers.
The Pink Line is helping reduce congestion and the extension of the Si Rat – Muang Thong Thani includes two new stations serving the key venue: IMPACT Muang Thong Thani Station( MT01) and Lake Muang Thong Thani Station( MT02).
Industry support programmes Over the past year, the Thailand government has been actively supporting the exhibition industry, a notable example was its hosting of the Exhibition Industry Summit 2024, late last year.
Momentum is clear, with TCEB anticipating that approximately 60 new events will be hosted in Thailand over the next three years( 2025 – 2027), contributing over THB7.4bn in revenue and attracting around 426,000 participants from both domestic and international markets.
TCEB has partnered with government agencies to launch a ' One- Stop Service ' for MICE travellers aimed at streamlining visa and immigration processes, VIP airport services, and equipment importation. Building on the existing‘ MICE Lane Service’, it is currently available at Suvarnabhumi and Don Mueang airports. The service will expand to Phuket, Chiang Mai, and Udon Thani by 2026. Latest figures available for early 2024 showed 160 events serving 9,701 travellers had used the service.
Thailand introduced the Thailand Digital Arrival Card( TDAC), a digital entry system, effective from 1 May 2025. It simplifies immigration procedures and supports public health and safety measures. Travellers should complete the online form at least three days prior to arrival.( Further information: tdac. immigration. go. th / arrival-card)
Additionally, Thailand brought in enhanced passenger protection measures to safeguard the rights of passengers affected by delays or cancellations. These came into force on 20 May 2025.
Aviation hub Thailand is proud of its international connectivity and is a regional aviation hub, with a network of 10 international airports across the country, and they are all integrating progressive technologies such as artificial intelligence( AI).
Skytrain
Biometric systems have been rolled out at six key smart airports – Suvarnabhumi, Don Mueang, Chiang Mai, Mae Fah Luang, Phuket, and Hat Yai – featuring automated check-in kiosks, biometric ID checks, and intelligent video analytics.
Economic connectivity is also important for Thailand and its Eastern Economic Corridor( EEC) is a booming development zone in the country. EW
CASE STUDY: gamescom asia x Thailand Game Show The landmark partnership between gamescom asia – Southeast Asia’ s premier B2B / B2C gaming platform – and Thailand Game Show, the region’ s largest fan-focused gaming event, exemplifies how cross-sector collaboration can elevate an entire industry. Debuting in October 2025 as gamescom asia x Thailand Game Show, this union creates a powerful regional stage for gaming innovation, investment, and community engagement. This collaboration between international organisers( Koelnmesse, game – The German Games Industry Association), Thai private sector leaders( Show No Limit, Online Station), and strong governmental support( depa, TGA). Held at Queen Sirikit National Convention Center, Bangkok( 16 – 19 October 2025), the event will deliver expert-led conferences, esports tournaments, and immersive fan engagement – all showcasing how Thailand’ s gaming ecosystem is thriving through collective effort.
www. exhibitionworld. co. uk Issue 5 2025 49