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Exhibition World Bahrain: A hub for global association meetings
xhibition World Bahrain
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( EWB) has swiftly transformed into one of the Middle East’ s most sought-after destinations for business events and association congresses. With world-class facilities, strategic positioning, and an unwavering commitment to excellence, EWB is reshaping Bahrain’ s global reputation as a dynamic hub for knowledge exchange and collaboration.
ICCA Middle East Summit 2025 The recent ICCA Middle East Summit 2025 marked a milestone for both Bahrain and EWB, hosting the prestigious association gathering in the Kingdom for the first time. More than 100 industry experts convened at EWB’ s Grand Hall and pre-function area, where a rich programme of plenary sessions, workshops, and case studies explored themes such as AI in destination marketing, inclusivity, and sustainability. The summit demonstrated how destinations can harness innovation and collaboration to thrive in an evolving global MICE landscape.
EWB not only provided the backdrop for dialogue but also offered delegates a holistic experience – from bespoke culinary offerings to immersive site inspections of its cutting-edge facilities. The success of the ICCA Summit reinforced Bahrain’ s – and EWB’ s – capacity to host transformative gatherings that
extend far beyond event days, fostering legacy outcomes that support national economic diversification.
UFI Global Congress 2026 Looking ahead, Bahrain is preparing to welcome another landmark event: the UFI Global Congress 2026. For the first time in its history, this flagship gathering of the exhibition industry will be staged in the Kingdom. Winning the bid reflects EWB’ s rising influence on the international stage and underscores Bahrain’ s commitment to positinging itself as a premier destination for global congresses.
The UFI Global Congress will attract hundreds of decision-makers, further strengthening Bahrain’ s credentials as a MICE hub and driving opportunities for collaboration across borders. With a proven track record of delivering world-class events since its opening in 2022, EWB is poised to showcase the very best of Bahraini hospitality and infrastructure to a global audience.
Driving growth and legacy These achievements align closely with Bahrain’ s broader strategy to diversify its economy. By focusing on industry sectors such as healthcare, fintech, manufacturing, education, and technology, EWB is working to attract association meetings that deliver meaningful legacy outcomes. Association congresses in these fields bring global expertise to Bahrain and create long-term value by supporting the Kingdom’ s national development priorities.
With active memberships in UFI, ICCA, and other global MICE associations, EWB continues to raise Bahrain’ s profile internationally, while incentive programmes further encourage organisers to choose the venue for major global gatherings.
EWB remains dedicated to shaping the future of business events in the region. With a focus on sustainability, technology integration, and long-term impact, EWB aims to ensure that every event hosted in the Kingdom is remembered not only for its immediate success but also for the enduring value it creates for organisers, delegates, and the nation. EW
Exhibition World Bahrain( EWB) Inaugurated in November 2022 and owned by the Bahrain Tourism and Exhibitions Authority( BTEA), Exhibition World Bahrain( EWB) is the World’ s Leading New Exhibition and Convention for 2023 and the Middle East’ s Leading Large-Scale Wedding Venue 2024. In addition to 10 large Exhibition Halls, EWB’ s Convention Centre features a Grand Hall and an adjacent Meeting Hub of 19 meeting rooms of varying sizes. For more information about EWB and its state-of-the-art features and facilities, visit: https:// www. ewbahrain. com / Email: maljayousi @ ewbahrain. com
36 Issue 5 2025 www. exhibitionworld. co. uk