Sponsored content |
|||||
|
from around the globe to access and capitalise on the vast potential … of GBA [ the Greater Bay Area ].”
Stuart Bailey , chairman of the Hong Kong Exhibition & Convention Industry Association , says that the rebound , though expected , was helped along by government investment and HK $ 1.4bn ( US $ 180m ) Incentive Scheme for Recurrent Exhibitions ( ISRE Scheme ) launched in July 2023 , designed to support the recovery of the exhibition industry by incentivising organisers to stage their recurrent exhibitions in Hong Kong .
Triumphant return of trade shows Rodolphe Lameyse , CEO of Vinexposium Group , organiser of Vinexpo Asia , notes : “ If my client wants to address the Chinese market
|
through my shows , it will happen only in Hong Kong . Vinexpo ’ s longstanding partnership with Hong Kong has been instrumental in the city ’ s transformation into a global hub for the wine and spirits industry . We have 35 wine producing countries at Vinexpo . Reaching Hong Kong is easy wherever you are in Asia .”
Asia ’ s leading fresh fruit and vegetable trade show , ASIA FRUIT LOGISTICA , also returned to Hong Kong , 4-6 September . This year ’ s edition , at AWE , lined up 750 exhibitors from 40 countries and regions . David Axiotis , MD of show organiser , Global Produce Events , commented : “ This year ’ s show floor was bigger than ever , and we have welcomed 13,000 trade visitors . Our exhibitors and visitors have had a
|
Left : Vinexpo 2024 |
great time in Hong Kong . The show has once again pushed the bar higher for a busier , bigger and better ASIA FRUIT LOGISTICA .”
An exhibition making its debut in Hong Kong is the Super Terminal Expo , 5-7 November 2024 . With one of the world ’ s busiest deepwater seaports and airports , as well as the largest multi-level air cargo terminal , Hong Kong is an obvious destination for the Expo . Michael Duck , executive vicepresident of commercial development at event organiser , Informa Markets , comments : “ The Asia-Pacific region is the largest global logistics and passenger transport market , and Hong Kong sits right at its heart . The market
. presents a raft of opportunities for businesses to tap into the growing demand for logistics and passenger transportation services .”
Vivian Cheung , COO of Airport Authority Hong Kong , said : “ I am thrilled to bring significant industry events to our city , which reflects the role of Hong Kong as a leading aviation , transportation and logistics hub . As a member of the Hong Kong Convention Ambassador programme , I look forward to welcoming even more business events and delegates from around the world .”
To gain insight into the industry ’ s performance , the Hong Kong Exhibition & Convention Industry Association conducted a study , which showed that the 125 large-scale exhibitions ( occupying over 6,500sqft of floor space ) hosted in Hong Kong in 2023 represented a 30 % increase in number over 2022 .
Extensive infrastructure and favourable commercial regulations have long made Hong Kong a top trade show destination . Now exhibitions are returning to the region in full force . For shows with a global audience , Hong Kong is the epicentre of Asian and international markets . Organisers can look to Hong Kong as a destination where their shows will achieve bigger and better results . EW
|