AI
ASP recommends : top 5 martech AI tools
Event website and martech aficionado ASP reveals the top 5 tech tools that every event marketer should have at their overworked fingertips
S ometimes getting martech and AI to do what you want it to do can feel like herding feral cats .
As leaders in event martech , ASP spends a lot of time test-driving digital content tools to ensure that not only are its award-winning event websites still leading the way but also can provide its partners and clients with event tech advice they can trust .
At a basic level , ChatGPT and Google Gemini AI are helpful when it comes to writing SEO-rich content if you ask it nicely using the right commands .
But what other tools should every event marketer be using ?
There are a lot of AI frogs to kiss out there before you find your prince . To save you time , money and lip balm , here are ASP ’ s recommended AI platforms to make your event marketing life easier and more productive :
DALL-E : Accompany the over-used ( and probably under-performing ) busy exhibition floor picture , with imagery that is more visually stimulating . Use DALL-E to develop high-quality images from text descriptions , ideal for creating engaging visuals for your content . As with ChatGPT , using detailed briefs and prompts is the key to success here . We ’ ve included the pictures we generated for this article .
Beautiful . ai : Let ’ s face it , PowerPoint can feel exhausting after a while . Beautiful . ai allows event marketers to create stunning presentations quickly with AI-powered design suggestions , making your slides more impactful .
Canva : It ’ s hard to master graphic design while doing your day job . Thankfully with Canva , you don ’ t need to . Utilise Canva ’ s AI-driven design tools to create beautiful graphics , social media posts , and marketing materials with ease .
Grammarly : It ’ s time to wave goodbye to grammar police and boring prose . Grammarly is an AI-powered grammar and style suggestion tool that will help ensure your content is clear , error-free and engaging .
Otter Ai : Transcribing is about as fun as filing a tax return . While Otter Ai can ’ t swim , eat fish or look cute , it does transcribe live and recorded audio into snappy copy . Where it becomes ‘ otterly amazing ’ ( astonishingly you won ’ t find this term in Grammarly ) is its ability to summarise documents that can then be used in short-form listbased features , social content and newsletters .
Left : DALL-E for AI-powered imagery l Keen to know more about ASP ’ s award-winning event websites and revenue-generating martech tools ? Visit : www . asp . events / ew www . exhibitionworld . co . uk Issue 5 2024 17