Interview with aerospace companies and career pathways, and What’ s Next, our startup launchpad that gives emerging companies exposure to global industry leaders, investors and partners.
Technology Agency( DSTA), Singapore Tourism Board and other relevant stakeholders all play important roles in supporting Singapore’ s position as a global business hub.
For exhibitors and visitors, this gives confidence. They know that when they come to Singapore, they are entering a market that is well connected, professionally run, globally trusted and supported by a strong publicprivate ecosystem.
That alignment is important and Experia’ s role is to create platforms that bring global industries together. Government agencies help ensure that these platforms are connected to Singapore’ s broader economic priorities and that they deliver value not only for participants, but also for the industries and communities they serve.
EW: How can Singapore stay competitive as other Asian MICE hubs grow? LCL: Singapore cannot rely on reputation alone. Other Asian cities are investing heavily in infrastructure, venues and destination marketing, so the competitive landscape is becoming stronger.
To stay ahead, Singapore needs to continue focusing on quality, relevance and execution. That means attracting events that are aligned with highgrowth industries, delivering strong business outcomes for exhibitors and delegates, and maintaining the operational reliability that international organisers expect.
The future of MICE will not be defined only by size. It will be defined by whether events can bring the right people into the room, generate meaningful conversations and create measurable value for industries.
We also need to keep innovating in areas such as event technology, sustainability, content design and delegate experience. Expectations have changed. Participants want events that are efficient, well-curated and worth travelling for.
EW: What help do you get from the government in attracting visitors and exhibitors to your shows? LCL: Government support is an important part of Singapore’ s strength as a MICE destination. For events like ours, government support is not only about attracting visitors or exhibitors. It is also about helping to build an ecosystem where international companies see Singapore as a credible and valuable place to do business.
Agencies such as the Changi Airport Group, Civil Aviation Authority of Singapore, Economic Development Board, Singapore’ s Defence Science &
EW: What do exhibitors, sponsors and delegates now expect from major trade platforms? LCL: Expectations have changed significantly. Exhibitors, sponsors and delegates are no longer looking only for visibility or booth space. They want measurable value.
For exhibitors, that means access to the right buyers, decision-makers, partners and markets. They want to know that the people attending the event are relevant to their business and that the platform can help them generate leads, build relationships and open new opportunities.
For sponsors, the expectation is increasingly about thought leadership and brand positioning. They want to be associated with the right conversations and the right industry themes.
For delegates, the value lies in content, networking and insight. They want to leave with a better understanding of the market, new contacts and practical perspectives they can apply to their own organisations.
This is why major trade platforms need to be much more curated today. Scale is still important, but quality matters more. EW www. exhibitionworld. co. uk Issue 4 2026 33