Stateside with Stephanie |
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Abu Dhabi. IAAPA chief financial and commercial officer Josh Powers explained how expansion is determined.“ A successful launch requires a combination of strong industry presence, regional demand, local government and stakeholder support, and economic stability. We look closely at factors such as venue quality, accessibility, regulatory environment, and the potential for long-term growth in the attractions and leisure industry.
“ Ultimately, it’ s about ensuring we’ re bringing value to our members by facilitating a strong regional marketplace that showcases the best of our industry while maintaining IAAPA’ s long-term financial health. The Middle East, particularly Abu Dhabi, meets all these criteria – it’ s a fast-growing market with significant investment in tourism and entertainment infrastructure.”
Certainly, adding Disneyland Abu Dhabi on Yas Island, a tourism / attraction island in the Emirate didn’ t hurt in the decision. The new resort will join Warner Brothers World, Sea World, Ferrari World and others on the island.
“ Launching an event overseas can be incredibly rewarding, but it comes with a unique set of operational challenges,” according to Christy Spahn, vice-president, expo operations
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and sales for IAAPA.“ My advice is to approach it with an open mind and a strong plan. First, be cognizant of cultural differences. Not just business etiquette, but in how events are traditionally executed in that region.
“ Second, be prepared for operational differences. Vendor responsibilities vary by country. Hiring local support is critical. A trusted partner on the ground can help you navigate regulations, customs, and cultural nuances while leveraging their vendor network.”
She continued:“ Similarly, account for international holiday and vacation schedules; in some regions, entire industries pause for extended periods. Finally, understand that different tax laws and compliance requirements can significantly impact your budget and financial planning.”
If you are thinking about global expansion – anywhere – Mathu advised,“ Build real relationships before you build business – trust and connection are your biggest currency. When people feel respected and heard, they are willing to collaborate, problem solve, and grow with you.”
As Spahn said,“ Striking that balance of maintaining a consistent brand while making the event feel authentic and relevant locally, has been key to our success and a significant learning in our journey.” EW
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Left: Alice Mathu with SNIEC Team
“ Striking that balance of maintaining a consistent brand while making the event feel authentic and relevant locally, has been key to our success "
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Riding the big event carousel for over 100 years The captivating allure of amusement parks stretches back centuries, with roots in the enchanting pleasure gardens of Europe. Dating back to the 1500s, these vibrant spaces featured landscaped gardens, live entertainment, and even early versions of the merry-go-round. This rich legacy lives on in iconic parks like Bakken in Denmark( opened in 1583!) and Prater in Vienna( dating back to 1766).
The amusement industry has changed drmatically in modern times. The 1970s ushered in a whirlwind of change. Gone were the days of family-owned, innercity parks and aging infrastructure. Giants like Walt Disney World and Great Adventure emerged Stateside, while theme parks sprouted up across the globe.
In 1993, IAAPA Expo broke attendance records in its 75th anniversary year, with 25,000 registrants, including 1,000 employees from the Walt Disney Company. IAAPA’ s global reach expanded significantly in the early 2000s when the association established its first international office in Brussels, Belgium. And 2010 saw the establishment of the IAAPA Asia-Pacific regional office in Hong Kong. These modern facilities are not only leisure and pleasure domes, but now cater for conferences and a wide range of events. Today IAAPA is the largest international trade association for permanently situated amusement facilities worldwide and now represents more than 6,000 facility, supplier, and individual members from over 100 countries, and is also the facilitator of numerous marketplace connections.
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www. exhibitionworld. co. uk |
Issue 4 2025 45 |