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don ' t just gain experience; they gain credibility that opens doors worldwide. Companies that support high-profile global summits find themselves on the radar for major international events, creating export opportunities that benefit economies for decades.
I ' ve seen this firsthand. Suppliers who proved themselves on major international conventions and events are now delivering projects across multiple continents. They’ ve built not just capability, but reputation … and that ' s something you can’ t import.
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Share your vision, understand their constraints, and work together to bridge any gaps. Investment in innovation: Challenge local suppliers to develop solutions that don’ t just meet international standards but set them. Host nations have a chance to showcase sustainable event practices that could influence how major events are delivered globally. Knowledge transfer: Partner with suppliers who are hungry to learn. The technical requirements for major |
international events are complex, but they ' re not insurmountable with the right planning and investment. Regional distribution: Major events offer opportunities to build supplier capability across entire regions, not just in the host city. This creates a more resilient and capable supply chain for future events.
The global payoff Here’ s what many people don’ t realise: suppliers who successfully deliver major international events
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Above and left: COP28
" The question isn’ t whether any given nation can deliver a major international event – it’ s whether they ' ll use these opportunities to build event industries that continue to deliver long after the delegates have left "
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Starting the conversation now When a nation secures a major international event, they typically have less than two years to deliver something that meets the expectations of the global community. That timeline might sound generous, but it’ s not … not when you’ re building relationships, developing custom solutions, and ensuring every element meets international standards.
The suppliers who will succeed are those who start preparing now. The government officials and event planners who will deliver successful events are those who begin building these relationships today.
The question isn’ t whether any given nation can deliver a major international event – it’ s whether they ' ll use these opportunities to build event industries that continue to deliver long after the delegates have left. The suppliers we invest in today will be the foundation of our event economies tomorrow. EW
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www. exhibitionworld. co. uk |
Issue 4 2025 33 |