Contents
UFI – The Global Association of the Exhibition Industry promotes, represents and serves the interests of the world’ s leading show organisers, fairground owners and operators, major national and inter national associations of the exhibition industry and industry partners. As a non-political and non-profit organisation, UFI’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade.
Present on six continents, in 84 countries, UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business. Serving the exhibition industry since 1925, UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of ever-changing needs. Being a member of UFI is a proof of quality and international recognition. Over 4,500 tradefairs and exhibitions are organised by its members. More than 900 of these are international exhibitions, approved by UFI, based upon strict and exacting quality criteria, assuring excellent services for the benefit of exhibitors and visitors.
UFI President: Hugh Jones UFI Managing Director / CEO: Chris Skeith, OBE UFI Head of Marcomms: Pierre Aurelien Vidon
17 rue Louise Michel 92300 Levallois-Perret, France Tel: + 33( 0) 1 4639 7500 Fax: + 33( 0) 1 4639 7501 Email: info @ ufi. org Website: www. ufi. org
UFI Asia / Pacific Regional Office: Suite 4114, Hong Kong Plaza 188 Connaught Road West Hong Kong, S. A. R Tel:( 852) 2525 6129 Email: asia @ ufi. org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2, Office 2001A PO Box 58580 Dubai, United Arab Emirates Tel: + 971( 0) 4 331 7180 E-mail: mea @ ufi. org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota, Colombia Tel: + 571 3445486 E-mail: anamaria @ ufi. org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position.
In this issue:
NEWS & OPINION
5 Editor’ s Note 6-7 Global Snapshot 9 UFI Column: CEO Chris Skeith 41 Recruitment: Miranda Martin surfs the new wave of Anglo- German collaboration
FEATURES
11 China and the UAE: Event partnership of the century?
13 Channel Insights: The big takeaway from Explori’ s latest research
26 ASP on accessibility: Max Steventon says the real work for event organisers working with the EU starts here 31 UFI Award winners: Three of the best win association’ s recognition
37 Brexit challenges remain: Theo Reilly looks at one company that has halted its EU exhibiting expansion
42 Pet Show Asia: Stephanie Selesnick goes pet-friendly in Shanghai
44 Stateside with Stephanie: The big event attraction and its growing global imprint
INSIGHTS & INTERVIEWS
28 IELA report: Global community unites at 40th anniversary congress
32 Agency view: Identity MD Simon Dunnell on building global supply chains
39 Beyond the booth: Patrick Wells, Booth Exhibits CEO, on cutting carbon and costs
THINK TANK
16 M & A mid-year round up: GMA CEO John McGovern casts his eye over a busy half-year of activity
19 Meet your AI interns: Mark Parsons offers a start-up playbook for data-led events
38 Women in Exhibitions: Gina Kay reports on the recent gathering in London
Far left, top: Meet your AI interns, p19
Left: Liverpool raising the bar for immersive events, p22
Far left, bottom: International Pet Industry CEO Summit in Shanghai, p42
Left: A report from ECEF in Washington DC, p48
50
Producers’ Room: Con Bridgeman examines what SaaS knows about exhibitor growth that we don’ t( yet)
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