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Informa markets and ComAsia, Hong Kong is also staging A-list fairs such as APLF Leather, the biennial HOFEX & ProWine Hong Kong, and Asia Fruit Logistica, Vegetarian Food Asia 2025 and Super Terminal Expo 2025.
Connect Marketplace, a key international trade show in the MICE tourism sector, also came to Hong Kong for the first time in March 2025, creating an invaluable networking and business development platform for 4,000 industry professionals and more than 60 exhibitors from over 30 countries and regions in March. Margaret Ma Connolly, president and CEO of Informa Markets in Asia, which organised the event, hails Hong Kong as the ideal destination for Connect Marketplace’ s expansion from North America to Asia, thanks to“ its unique blend of Chinese and Western cultures, status as a global business hub, worldclass infrastructure and extensive experience in hosting large-scale international MICE events”.
This July, Informa Markets launched Mobility Tech Asia and The Battery Show Asia 2025 in Asia for the first time. Another notable Hong Kong debut will be Airspace Asia Pacific 2025, slated for December 2025. Organised by the Civil Air Navigation Services Organisation, the event will feature an extensive exhibition floor showcasing the latest advancements in air traffic flow management, automation and next-gen aviation technologies.
World-class infrastructure gearing up for thriving exhibition scene The vibrancy of Hong Kong’ s exhibition scene is also reflected by the robust results and expansion of the city’ s flagship convention centres – Hong Kong Convention and Exhibition Centre( HKCEC) and AsiaWorld-Expo( AWE).
The HKCEC has already achieved a full recovery in 2024 when 812 events were held, and it is the first MICE venue in Hong Kong accredited with the Muslim Gold Certification.
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Ms Monica Lee-Müller, managing director of Hong Kong Convention and Exhibition Centre( Management) Limited(“ HML”) says:“ Exhibitions continue to be one of the key drivers of Hong Kong’ s mega events economy. And the presence of Muslim exhibitors, buyers and visitors has grown notably. To enhance the experience of our guests, we have introduced a prayer room and other Muslim-friendly facilities, making it the first convention and exhibition centre to achieve the highest-level Gold Certification.” There are, additionally, over 190 Muslim-friendly dining outlets in the city.
AWE is also proud to be staging some of the city’ s inaugural shows and looking ahead with confidence. AWE CEO Irene Chan says:“ Located at the heart of Mainland China’ s fastgrowing Greater Bay Area, AWE is the perfect showcase of the synergies and rich potential of this vibrant market.” Currently undergoing Phase 2 expansion, the venue will have
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Above top: The Battery Show Asia 2025
Above bottom: HML serves more than 7 million visitors every year from all over the World, including Muslim buyers and exhibitors
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its convention and exhibition space expanded from 70,000sqm to 100,000sqm upon completion.
AWE is part of the evolving Airport City, which also features the spectacular SKYTOPIA that seamlessly converges commerce, culture, leisure and entertainment, the newly launched three-runway system and the impending expansion of T2 that will further enhance seamless connectivity with Mainland China and the world.
Rewarding, culturally inclusive and mega destination experiences await With the HKTB spearheading a holistic strategy weaving together attractions, mega events, dining options and everything else Hong Kong has to offer, exhibition visitors can be assured a rewarding and memorable experience in Hong Kong.
The city mega sports and entertainment scene is increasingly vibrant following the grand opening of Kai Tak Sports Park, the city’ s largest multi-purpose sports and entertainment complex, where Hong Kong Sevens and Coldplay’ s the‘ Music of the Spheres’ world tour were staged soon after its opening on 1 March.
The ongoing hospitality programme, Hong Kong Rewards!, presents dedicated privileges tailored for exhibitions, including offers for metro rail travel and cultural experiences, curated by HKTB in conjunction with industry partners, to greatly enhance the destination experiences of trade shows.
“ Hong Kong not only plays host to prestigious high-yield business events but also stages a wide spectrum of mega art and culture, sports and entertainment events. These events will create the synergy of enriching the overall destination experience for exhibition visitors, driving longer lengths of stay and delivering tremendous benefits to Hong Kong’ s economy,” says HKTB’ s Ms Tham. EW
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www. exhibitionworld. co. uk |
Issue 4 2025 25 |