Sponsored content role in ensuring seamless visitor experiences. With demand reaching levels that required extending the 2025 run by two weeks, efficient ticketing systems became essential to managing the high volume of visitors while maintaining the quality of experience that has made these exhibitions so successful.
Exhibition Centre Liverpool’ s commitment to innovation extends to its approach to visitor services. Understanding that immersive exhibitions attract different audience demographics compared to traditional trade shows, the venue has adapted its hospitality offerings, accessibility provisions, and visitor flow management to optimise the experience for everyone passing through its doors.
The relationship between Exhibition Centre Liverpool and the organisers became a true partnership. This is evident in the decision to premiere Beyond Monet in Liverpool. Anna Parry, UK Business Development at Annerin Productions notes:“ Liverpool welcomed us with open arms last year and the city showed us so much love that we knew when we were looking at introducing Beyond Monet to UK audiences it really had to be here. There’ s a real appetite for this kind of cultural content here, and a city infrastructure that supports it.”
The success of these events in Liverpool reflects the city ' s strong cultural identity and appetite for innovative events. The 60,000 visitors during the 2024 run represented not just local interest but drew audiences from across the UK, positioning the city as a destination for cutting-edge
cultural experiences. Liverpool’ s excellent transport links, including access to the nearby Liverpool John Lennon Airport and the national rail network make it accessible to national and international audiences, while its reputation as a thriving, forward-thinking city attracts visitors seeking unique experiences.
As Graham concludes:“ It’ s clear to see from the sheer number of visitors who experienced the event that there ' s an engaged audience in the North-West for these types of exhibitions. Showcasing events such as this is part of our continued contribution to the region’ s thriving cultural scene and we’ re excited to see how this year ' s events perform and build on the incredible success we experienced in 2024.”
The immersive experience sector continues to evolve, with audiences increasingly seeking cultural experiences that they can engage with and build emotional connections. Exhibition Centre Liverpool’ s success positions it at the forefront of this, demonstrating how venues can adapt and thrive in an era of experiential entertainment. EW www. exhibitionworld. co. uk Issue 4 2025 23