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From waste to worth: Retile Floor
etile Floor is a pioneering
R initiative by Spain-based 4foreverything, in partnership with HMY Group. And the partners claim it can transform used trade fair carpets into modular flooring tiles for temporary installations.
The exhibition industry is often criticised for its high levels of waste, so this joint project is an example of how innovation and sustainability can play a central role in offering solutions that benefit both businesses and the environment.
David de Dios, COO of 4foreverything, explains that his company is an experiential marketing and events company and operating internationally.“ What sets us apart is our in-house production capabilities and a specialised team for each of our core areas: events, trade fairs, and congresses. From the outset, we have been deeply committed to sustainability, integrating conscious practices and systems throughout our creative processes.”
De Dios explains that Retile Floor is a joint project to create modular floor tiles from 100 % recycled polypropylene, sourced from ecological trade fair carpets.
“ We are collaborating with @ REWIND, a leading latex-free and fully recyclable carpet product. Our goal was to create a sustainable, recyclable flooring solution for temporary and modular spaces, thereby significantly reducing the waste typically generated by such installations,” he says.
De Dios adds that, not only are the tiles made from recycled materials, but they are also fully recyclable.
“ Each tile measures 500 x 500 x 46mm and is engineered to support loads of up to two tons per square metre. They also feature built-in channels for cable management and an interlocking system to simplify installation,” he notes.
De Dios also explains that compared to traditional wooden flooring his company’ s recycled tiles have an 83 % lower carbon footprint, equating to a reduction of 16.4 kg of CO₂ per square metre installed.
The production process follows the circular economy model. When dismantling exhibition spaces, the 4foreverything team sort suitable carpet waste. This material is then processed into polypropylene pellets through a network of companies specialising in waste management and recovery. Finally, the pellets are molded into tiles using an injection molding process.
Above: David de Dios
De Dios says the aim is for Retile Floor to become a benchmark in the industry.
“ Fortunately, the industry is steadily moving toward greater sustainability, which is encouraging,” he says.“ Solutions like Retile Floor should motivate us to continue developing innovative, sustainable alternatives that position the industry as a leader in sustainable practices.”
Using a fraction of the energy required for traditional carpets, Retile Floor delivers significantly lower carbon emissions and a clean, transparent, and the fully mechanised production process ensures a high-quality final product. Present at major European fairgrounds, there is full traceability throughout the process.
De Dios says that, with organisers playing a pivotal role in driving the sshift toward sustainability and being the ones who set the standards and requirements for installations, they can actively promote the adoption of such solutions.“ When these practices are prioritised at the organisational level, a ripple effect is created throughout the value chain. Beyond environmental responsibility, there is also a reputational benefit: fairs that lead in sustainability will be more attractive to increasingly eco-conscious exhibitors and visitors,” he notes and hopes the product can establish a new benchmark in the trade fair and temporary space construction industries, given that, according to its Environmental Product Declaration( EPD), the product significantly reduces the carbon footprint and actively promotes the reuse of materials that would otherwise end up in landfills.“ It stands as a prime example of collaboration between companies with sustainability embedded in their DNA,” notes de Dios. EW
n More information: 4foreverything. com www. exhibitionworld. co. uk Issue 4 2025 17