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multi-year tour through the world’ s leading exhibition markets in 2025 – after the USA in 2023 and Germany in 2024.“ Hong Kong will take the global UFI community to Greater China. We will also be able to celebrate the 20- year anniversary of AsiaWorld-Expo together with our hosts,” he says. Connect Marketplace, one of the prominent MICE trade shows originating from North America, launched its inaugural APAC version in March. Margaret Ma Connolly, president and CEO of Informa Markets in Asia, which organised the event, offers another ringing endorsement of the host destination:“ With its unique blend of Chinese and Western cultures, status as a global business hub, worldclass infrastructure and extensive experience in hosting large-scale international MICE events, Hong Kong is the ideal destination for Connect Marketplace’ s expansion from North America to Asia.”
A literal future attraction is IAAPA Expo Asia 2026 – the largest trade show for the attractions industry in Asia Pacific, which will also converge in Hong Kong.
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Unmatched incentives for exhibitions Post Covid the Hong Kong authorities have been quick to support a sector they know is vital to the trade and knowledge economy. A thriving exhibitions scene now comes with unrivalled incentives offered by the Hong Kong Government. Stuart Bailey, chairman of the Hong Kong Exhibition and Convention Industry Association, explains:“ The Hong Kong government has injected HK $ 500m( US $ 64m) to continue the venue rental subsidy for |
new and recurrent large international exhibitions until the end of June 2026. Coupled with HKTB’ s extensive financial subsidies and enhanced hospitality for new international exhibitions, these unmatched destination incentives position Hong Kong as a smart choice for organisers and attendees alike.”
Future-proof infrastructure for mega shows and events Muslim-Friendly Facilities Apart from providing a launchpad for growth for organisers, Hong Kong is also striving to enhance facilities to all types of visitors. To cater to the Muslim groups, the two flagship venues, AWE and HKCEC have recently been certified as Muslim-friendly by CrescentRating, and provide prayer spaces and halalcertified food. They are also joined by over 140 more Muslim-friendly dining outlets in the city, serving the growing Muslim population.
To address further major growth of the industry and meet international demand, Hong Kong is planning expansion of its MICE infrastructure, with both AsiaWorld-Expo and HKCEC set to undergo substantial development.
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Kai Tak Sports Park And Kai Tak Sports Park, Hong Kong’ s largest multi-purpose sports and entertainment complex, able to house up to 50,000 spectators, wowed |
Far left: Connect Marketplace, March AWE
Left: Airspace Asia Pacific 2025, December AWE
Right: The visionary
SKYTOPIA project: integrating commercial activities, popular culture, art trading, entertainment and leisure
Left: Sports Park anchors the redevelopment of the former airport site and offers a worldclass destination for all interests
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spectators and the market with its grand opening on 1 March, since when the city has quickly fired up the mega sports and entertainment scene with Hong Kong Sevens and Coldplay’ s the“ Music of the Spheres” world tour.
Flying higher with a threerunway system and Skytopia At Hong Kong International Airport, the launch of the three-runway system and the visionary Skytopia project herald in a new era of connectivity and innovation.‘ Sportainment’ complex Skytopia is set to become a world-class landmark where business activities, leisure experiences, art and culture, marina and water recreation all converge in one place.
The fully operational three-runway system will serve 120m passengers and handle 10m tonnes of cargo annually, cementing Hong Kong’ s status as a“ super connector”.
Exhibiting: a rewarding experience in Hong Kong This year, the HKTB has renewed the Hong Kong Rewards! Programme and joined forces with industry partners to develop privileges tailored for exhibitions.
Exhibition visitors can enjoy an array of exclusive offers and benefits from the moment they arrive in Hong Kong. These include rail offers and cultural experiencs. What better way than maximising both business potential and rewarding experiences in one short trip? Hong Kong has the best of both worlds. EW
Scan the QR code to discover more: www. mehongkong. com /
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www. exhibitionworld. co. uk |
Issue 3 2025 45 |