UFI
Specialists helping to shape the future
The UFI Industry Partners Working Group looks here at the evolving role of consultants in strengthening global exhibition markets
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A events industry continues its post-pandemic resurgence, consultants are emerging as essential enablers of international growth, strategic partnerships, and portfolio expansion. No longer confined to backroom advisory roles, these experts are actively shaping the future of the industry – connecting markets, driving M & A activity, and unlocking new opportunities worldwide.
Today’ s consultants support clients in navigating market entry strategies, acquisition pathways, and internationalisation plans aligned with core business strengths. Armed with global networks built over decades, they act as connectors across geographies and sectors – facilitating everything from venue strategy and business development to digital transformation and talent acquisition.
The scope of consultancy work is also expanding to include policy development and public-private co-operation. In regions looking to position themselves as future hubs for B2B events, consultants are helping governments craft national MICE strategies, advising on infrastructure development, and supporting private equity firms in optimising acquisitions. Their role now spans the full value chain – from public policy to capital strategy and operational delivery.
“ The scope of consultancy work is also expanding to include policy development and publicprivate cooperation.”
Top left: Berislav Čižmek
Middle top left: Florent Jarry Middle top right: Mark Cochrane
Middle bottom left: Sebastian Witt Middle bottom right: Matthias Tesi Baur
Bottom left: Robert Heinemann
Emerging markets: where the momentum is As growth slows in some traditional markets, attention is shifting toward new regions that are showing strong momentum. Emerging markets in the Middle East, Southeast Asia, and South Asia are drawing increased interest due to favourable policy environments, infrastructure investment, and rising domestic demand for international business events.
Meanwhile, the Middle East – particularly Saudi Arabia and the UAE – continues its rapid rise with strategic national visions and largescale development initiatives creating fertile ground for business events sector growth. Governments are investing in purpose-built venues and infrastructure, while opening new markets for international organisers to enter and scale.
Southeast Asia is similarly dynamic, with countries in the region rapidly expanding their event portfolios and improving their organisational and delivery capabilities. Meanwhile, South Asia continues to show strong organic growth, fuelled by increasing professionalisation of events, expanding trade demand, and a growing appetite for B2B engagement. This progress, however, is tempered by the need for greater institutional support.
North America remains a focus for investors and organisers seeking access to high-value verticals and proven formats. However, the region presents increasing challenges. Tariffs and ongoing trade policy uncertainties can complicate crossborder transactions, especially for international investors seeking entry into into the American market.
In Europe, mature markets are continuing to attract capital through consolidation and portfolio optimisation strategies, with Western Europe in particular offering
42 Issue 3 2025 www. exhibitionworld. co. uk