SISO
Embracing optimism under new leadership
Society of Independent Trade Show Organisers ’ CEO Vincent Polito sees new opportunities for trade shows to thrive
might be in the minority ,
I but I am , in a very non partisan way , hopeful for what ’ s ahead .
The inauguration of the new President of the United States signals not just a change in administration but a potential opportunity for industries across the globe , including the trade show sector , to thrive in fresh and innovative ways .
President Trump has championed economic growth , technological advancement and , yes , international collaboration .
Renewed economic priorities Trade shows have always been vital engines for commerce , connecting buyers , sellers and innovators across borders . With the new administration pledging to bolster American industries and drive sustainable economic policies , the stage is set for an era where trade shows will benefit from enhanced support and funding . Policies that incentivise global business partnerships and foster small business participation in large-scale events could create a ripple effect of economic opportunity .
Innovation and technology as catalysts A commitment to embracing technological advancements also offers a promising future .
Expect trade shows to be enhanced by cutting-edge AI-driven attendee matchmaking , virtual reality showcases and seamless digital platforms connecting global participants .
Above : Vincent Polito
“ With the new administration pledging to bolster American industries and drive sustainable economic policies , the stage is set for an era where trade shows will benefit from enhanced support and funding ”
International collaboration and trade Trade shows thrive on diversity and international participation . A renewed diplomatic emphasis on strengthening global partnerships could mean streamlined visa processes , expanded trade agreements and greater ease for international exhibitors and attendees to engage in US-hosted events . Notably , the 99-0 Senate confirmation of Marco Rubio as Secretary of State underscores bipartisan confidence in a leader capable of fostering robust international relationships . For the trade show industry , this signals a commitment to stable , co-operative global business relations that will make the US a hub for international events .
Sustainability takes centre stage Environmental consciousness is no longer optional but essential in today ’ s business landscape . With a focus on green initiatives and sustainable practices , the trade show industry stands to align itself with national priorities , creating events that are not only impactful but environmentally responsible .
Optimism for the future As the world watches this new chapter unfold in the US , the trade show industry has every reason to be optimistic . A government that values economic resilience , innovation and international collaboration can serve as a partner to an industry that thrives on connecting people and ideas . For international audiences , the prospect of reimagined and revitalised trade shows in the US offers an unparalleled opportunity to engage with a dynamic marketplace valuing creativity and sustainability .
Call me crazy , but I ’ m going to stay positive . We ’ ll review this in again in 2026 ! EW
10 Issue 1 2025 www . exhibitionworld . co . uk