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London venue spotlight : Convene 133 Houndsditch
L ondon is the ideal market for hosting exhibitions that cater to an international audience . Not only is the historic and culturally rich city centrally located and the most internationally connected destination in the world , there is also a critical mass of companies that serve the global technology , finance , life sciences and creative industries located within the market .
According to the UK Events Industry Alliance , there were an estimated 1,016 exhibitions held in the UK ’ s main exhibition venues in 2023 , 64 % of those events are held annually and occupy exhibition venues for an average of 4.7 days .
Holding an exhibition at the right London venue means identifying a location with enough space for exhibitors , separate areas for networking and / or keeping in touch with the office and built-in design elements that allow for customisation and branding . All of these aspects ensure delegates get the most out of their experience by establishing valuable connections , getting exposed to new and innovative products , and boosting their company ’ s brand .
Convene 133 Houndsditch , a venue within the Convene portfolio , has recently become a popular choice for organisers of exhibitions and increased demand has led Convene to invest in enhancing the space which spans two floors and offers 4,500sqm of conference and exhibition space . While this property comprises 14 meeting rooms and a grand hall that can accommodate up to 700 guests , it is entirely flexible and provides two levels worth of exhibitor stands , several breakout spaces , networking areas and a reception space , as well as a speaker room and organiser offices .
Convene 133 Houndsditch is also suited for events with large plenary requirements such as town halls and multi-day conferences , as well as product launches .
B2B Marketing hosts two of its annual events at the venue , including B2B Ignite and The Global ABM Conference . “ It is helpful working with Convene knowing we can flex up and down depending on the needs of our event ,” said Noha Coker , senior events operations manager .
And OBN ( UK ) is due to host their flagship conference for the life sciences industry , BioTrinity , at the venue .
The venue offers endless opportunities for personalisation and branding and offers organisers a white box space allowing for various kinds of event branding opportunities , including built-in media walls throughout and bespoke lighting options .
The venue also has an art collection with pieces from local London artists .
To support an increase in demand for more quiet spaces at exhibition venues for catching up on email and having alone time between sessions , Convene offers a variety of spaces . For instance , to accommodate neurodivergent delegates , there are interior balcony spaces that can be designated as ‘ recharge ’ areas for attendees to take a break from the hustle and bustle of the exhibition . Additionally , to accommodate high-level executives and other VIP speakers , Convene 133 Houndsditch provides private entrances and dedicated green rooms as needed . EW
Photo courtesy of Convene
Left : Convene 133 Houndsditch : a state-of-the-art platform for that special London event n If you are interested in learning more about booking an exhibition at Convene 133 Houndsditch or would like to take a tour of any of the Convene locations in London , reach out to enquiriesuk @ convene . com
36 Issue 1 2025 www . exhibitionworld . co . uk