Opinion |
|||
|
which makes them , not the other way round .
Could awards demonstrate culture ? How can we judge what makes a culture a success ? One way might just be awards , which surely tell us something about a company ’ s culture and performance .
The very fact of wanting to enter awards says something about how committed and involved and enthusiastic the people who run them are .
There are some smaller ( in terms of turnover and staff size ) companies which punch well above their weight in terms of awards – Raccoon , Media10 , Nineteen . There
|
are others like Terrapinn , Diversified and Easyfairs which warrant special mention .
While I don ’ t want to seem argumentative , the truth is that the bigger the company ( Informa and RX being the biggest ) the worse they perform based on an ‘ Awards per Employee ’ or ‘ Awards per Event ’ calculation .
Make of that what you will . Most of us work for things other than pleasure or culture – to pay the mortgage , to buy the children clothes . And we cannot begrudge that .
But to return to my hypothesis …
Let ’ s swap 300 employees between companies
|
“ Good companies can ask their staff why their jobs matter to them , not to the company .” |
It is the company and its culture ( if we use that word ) which largely defines how committed , caring , hardworking and enthusiastic its employees are . It is not the individuals per se . I would love to conduct an experiment by taking 200 or so employees from one of our major companies and switching them with the same number in another company .
We can then watch what happens to the performance of both companies . CEOs might say that their staff will outperform . We will never know , but my guess is that the better company will continue to outperform and the lesser company will not change .
Anyone like to try it ?
|