Event Tech
Rethinking holiday events
Gefen Lamdan , chief product officer at event design software company Prismm ( formerly Allseated ), shares six top tips for paperless and tech-savvy planning
T he recent holiday season for many of us once again illustrated the hassle of event planning over such periods and the challenges of managing print schedules at such times .
Gone , thankfully however , are the days of mountains of paper ; with digital invitations , mobile apps , and AI-powered solutions , the landscape of event planning is changing for the better . More flexibility , more sustainability , and more accessibility – what ’ s not to love ?
Here are a few of my tips to help you embrace holiday period challenges with digital event planning at the heart of it all .
Digital invitations : a greener , faster solution When it comes to invitations , digital ones are not only more convenient , but they also help reduce paper waste . With a range of customisable templates , online design tools allow event planners to personalise invitations that reflect the spirit of an event while cutting down on environmental impact . The added bonus ? With digital RSVPs , tracking responses in real-time is easier than ever , ensuring you always have access to up-to-date guest lists .
Maximise efficiency through technology . Technology exists to streamline organisation , collaboration , and visualisation , with platforms helping to automate crucial tasks such as managing guest lists , seating charts and timelines . This not only helps to minimise errors but also saves valuable time .
Additionally , some platforms now integrate virtual reality ( VR ), allowing planners to explore venues and interactive event set-ups virtually . Combined with features such as 3D tabletop designers and access to realtime data for reporting , this facilitates seamless coordination and execution of key moments throughout the event lifecycle .
The benefits of digital event guides With mobile apps and websites replacing printed materials , digital event guides offer an interactive and sustainable alternative . They allow planners to create customisable guides with schedules , easily modify or add event details , and even include interactive features to engage attendees . Whether you ’ re planning a holiday concert or winter fair , a digital guide ensures that essential
Above : Gefen Lamdan
“ AI can create personalised content recommendations , ensuring attendees have a tailored experience from start to finish .”
information is always at attendees ’ fingertips .
Embrace digital and interactive features Inject some fun into your event with interactive features such as live polls , quizzes , or trivia that tie into the seasonal or event theme . Interactive elements replace traditional static presentations , transforming your event into a dynamic and memorable experience .
Using AI , the right way Artificial Intelligence is helping event professionals deliver personalised experiences while easing the planning process . AI-powered chatbots can provide live attendee support , while predictive analytics optimise logistics . Event planners can even use AI to create personalised content recommendations , ensuring attendees have a tailored experience from start to finish .
Engage with your audience With digital survey platforms , valuable feedback can be gathered at any point during and after the event . Themed templates can be used to collect insights on what worked , what could be improved , and which moments made the event memorable .
Integrating digital tools into the event planning process provides significant benefits , from simplified logistics to greater creativity and innovation and , not forgetting , a greener event experience . They also ensure the event focus is on connectivity , sustainability , and the magic of innovation . EW
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