EVOLVE Magazine First Coast Region Winter 2023 Issue | Page 17

Reilly & Madison Hughes of Level Up Dance - More Than Sisters
Sisters Reilly ( 17 ) and Madison Hughes ( 15 ) started dancing at two years of age and never looked back . Their early days found them training and competing in North Carolina through a technical studio . That rigorous training of 20-plus hours per week set the foundation for their current roles as Florida business owners . “ We were raised to understand that success does not happen overnight . It takes a lot of hard work , time and dedication ,” relates Madison .
When the Hughes family moved to Florida , they were unable to find a studio that fit the need instilled by their North Carolina experience . It has often been said that if we find a need and fill it , monetization is a natural outcome . So , Madison and Reilly got to work filing the need for a local dance studio that fed their competitive drive . That is precisely how Level Up Dance was born . The road to creating an LLC was paved with IRS filings ,
Reilly & Madison Hughes of Level Up Dance banking , navigating payment systems , meetings with legal and accounting professionals , music licensing , branding … and the list goes on . Put simply , “ starting a business takes a lot of research , and it is very timeconsuming ,” shared Reilly . Still , the Hughes sisters were undeterred . The lessons they learned as small children taught them to “ never give up and to always continue to work hard … if we do not get the results we want ,” says Madison , we just work harder !”
Reilly and Madison do have a competitive drive , but they know how to balance this with the ability to both win and lose with grace . They also understand the importance of being resources to their peers who might be pursuing similar goals . “ You are never too young to be successful ,” says Madison . Being bold and unafraid to ask questions and make requests that would potentially propel their business forward has served the sisters well . After outgrowing the grassroots-style school they conducted on their front lawn , the girls approached representatives of a local innovation , entrepreneurship incubation and education hub called The Link about reserving indoor space . Taking that leap was the spark that took Level Up Dance to new heights . Reilly says that “… nothing is impossible .” That does not mean their