Florida Blue Is Innovating To Meet Businesses ’ Health Care Needs
by Jim Molis – Contributor
Employers are seeking innovative ways to control health insurance costs while improving care for employees . “ The health care industry is changing at a rapid pace ,” said Nicole Dorsett , senior director of new product development and strategy for Florida Blue , Florida ’ s local Blue Cross and Blue Shield health plan . “ Innovation is getting ahead of and seizing the opportunities out of that change .”
Deloitte cites health care innovations like convenient care clinics and centers , telehealth and social media as ways to provide more value , improve patient experiences and achieve better overall outcomes for less expense , which is what businesses want . Employers say affordable and sustainable costs for the organization and for its employees are their top priorities , along with enhancing employee well-being , according to a recently released employer health care survey by Willis Towers Watson .
Innovation Adds Value and Improves Patient Experiences
“ Businesses are looking for more than the standard benefits package ,” Dorsett said . “ They are looking to add value for employees while keeping costs down .”
Florida Blue helps employers offer personalized wellness programs that increase employees ’ engagement with their benefits , thereby improving their productivity , for example . Virtual care also is increasingly popular , as evidenced by Florida Blue adding behavioral health visits for 2022 in addition to the general medicine and dermatology services already offered .
| 16 | EVOLVE BUSINESS AND ENTREPRENEUR MAGAZINE