EVOLVE Business and Professional Magazine November 2019 | Page 37

invest over $1 million in our sustainability
efforts each year, ranging from organizational
charity donations, research on new
materials and products, or supporting local
organizations and groups initiatives to keep
oceans clean,” McMeniman says.
These types of programs are the lifeblood
of Costa’s sustainability philosophy. But
asked to break down the costs of being
“sustainable” versus operating as most
businesses do, McMeniman says it has been
so much a part of how they’ve operated from
the beginning, that separating out the actual
cost isn’t even possible.
Some of the rewards of being a
sustainably responsible company, on the
other hand, are measurable. On average, over
the last 10 years, Costa del Mar has grown
15% in revenue, and the brand boasts a net
Costa employees clean up Daytona Beach
promoter score of 66, which is the highest in
the industry, according to McMeniman. The company now employs
Costa’s multi-pronged sustainability approach supports the
innovative work of organizations who research and implement
around 300 Daytona Beach locals, who are expanding Costa
solutions for some of the most harmful threats to our oceans. “We
sunglasses beyond the Southeast, rapidly squeezing it into the top
four sunglass competitors.
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