EVOLVE Business and Professional Magazine November 2019 | Page 17

As the Chair of the Halifax Humane Society's capital
building campaign, what are the strategic decisions
businesses make when deciding to support "The Big Ask" from
a nonprofit?
Businesses support capital campaigns when they believe in
the mission of the nonprofit, when they trust the nonprofit and
when they see the need for the bricks and mortar improvement,
renovation or expansion. With the Halifax Humane Society project,
the businesses that supported our capital campaign knew they
could trust us to be careful, conscientious and honest. They saw and
understood our need and were also passionate about our mission.
Our corporate donors knew our facility was dilapidated and
they knew that improving the curb appeal and our animals’ living
conditions would increase adoptions. As professionals, the same
principles applied to their own businesses: clean, fresh, state of the
art, innovative work environments improve the customer experience
and the employee experience which translates to better customer
service. Many of our corporate donors also care deeply about the
overall quality of life in the Daytona Beach Area. They understand
that prospective businesses are evaluating whether to relocate to our
area and that the amenities of a city, from art and culture to parks
and recreation to services, can impact their decision.
Another important aspect of a capital campaign, is that bricks
and mortar projects are tangible, so the collective results of their
giving are visible. That makes the job a bit easier. But the key is to
have a board of directors and capital campaign leadership who are
well respected individuals in the community. Ultimately, individuals
and corporations must believe you can “get the job done” and bring
the project to fruition and that the result will be what was described
and promised.
Ultimately, individuals and corporations must believe you
can “get the job done” and bring the project to fruition and
that the result will be what was described and promised.”
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NOVEMBER 2019 | 17 |