EVOLVE Business and Professional Magazine November 2018 | Page 38

om e T o
c
l
e
W
a
n
o
t
Day
h
c
a
e
B
#1 THE BEACH!
Reason visito
rs choose Da
WHERE ARE
COMING FRO VISITORS
M?
39% Florida
52% Out of State
5% Canada
4% Europe
ytona Beach
-
OUT OF STAT
VISITORS E
HOW DO THE
Y PLAN THEIR
VISIT?
51% fo of r th in e fo ou rm t at of io st n at bef e vi or si e to co rs m as in ke g. d
77% to used Day th to e na Inte Bea rnet ch. to plan their trip
72% pl us ac ed e th to e st In ay te . rnet to choose a
60% m us ak ed e th re e se In rv te at rn io et ns to .
m
is
r
u
o
T
f
o
t
c
a
p
Im
ic
m
o
Econ
COUNTY
ON VOLUS To IA
urism
by
Number of Jobs Generated
Overall 55,200
$
4 Million
With a Payroll Exceeding 73
by
Number of Jobs Generated
0
45
The-Lodging Industry 3,
With a Payroll Exceeding
$
75 Million
id
Percent of Local Sales Tax Pa
by Visitors 40%
| 38 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE
Total Visitor Expenditures in
$
on
Our Community 6.09 Billi
t in
Only about 10% of this is spen
hotels/motels
on
Number of Visitors 10+ Milli
s
Half stay in hotels and motel
atives or in their
Half stay with friends and rel
es
nc
own part-time reside
Source: Mid-Florida Marketing & Research, Inc.