EVOLVE Business and Professional Magazine November 2017

CHAMBER STAFF Nancy Keefer, CCE • President / CEO Janet Kersey, CDME, CFEE • Executive Vice President / COO Jim Cameron • Senior Vice President, Government Relations Jami Gallegos • Membership Director Linda Nash • Membership Relations Specialist Kim Hover • Communications & Marketing Director Ken Phelps • Events Director Bob Elkin • CFO Consultant Nichole Sprague • Business Manager Jennifer Pipes • Administrative Assistant Kerry Karl • Executive Director of VCARD EXECUTIVE COMMITTEE Eric Peburn • Chairman / Halifax Health Skip Lilly • Chair-Elect / Marketing Chair / Vision H.R. Teresa Rand • Past Chair / Volusia Flagler Family YMCA Randy Dye • Treasurer / Daytona Dodge Chrysler Jeep RAM Kelly Parsons Kwiatek • Community Development Chair / Cobb Cole Rodney Cruise • Special Events Chair / Embry-Riddle Aeronautical University Leonard Marinaccio, III • Government Relations Chair / Bomar Construction, Inc. Jayson Meyer • Small Business Chair / Synergy Billing Mike Mitchener • Membership Chair / Sam’s Club Frank Molnar • Economic Development Chair / The M Group 2017 BOARD OF DIRECTORS John Anthony • JTA Financial Services, Inc. Chris Bowler • Daytona Beverages, LLC Dr. Linda Bradley • University of Central Florida, Daytona Beach Lori Catron • Halifax Media Group Cheryl Coxwell • International Speedway Corporation Bob Davis • Lodging & Hospitality Association of Volusia County Tad Durrance • Halifax Paving, Inc. Kenneth Gaines • Advanced F ire Extinguishers & Safety Equipment Doug Gillikin • Volusia Young Professionals Group Representative John Guthrie • Halifax Health Kayla Hathaway • Rose Law Firm Todd Huffstickler • Vann Data Services, Inc. Rufus Johnson • GEICO Insurance - Johnson Agency, Inc. Nellie Kargar • ICI Homes Bart Leek • DBL Surety LLC Bob Lloyd • Brown & Brown, Inc. Dr. Tom LoBasso • Daytona State College Ann Luke • SunTrust Bank, East Central Florida David MacKenzie • Wells Fargo Bank, NA Philip Maroney • Root Company Kathy Milthorpe • Ladies Professional Golf Association Ed Noseworthy • Florida Hospital Memorial Medical Center Bill Offill • The Daytona Beach News-Journal / Gatehouse Media Mark Patten • Consolidated-Tomoka Land Co. Melissa Penland • Hot Action Sportswear, Inc. Cynthia W. Politis • Bank of America Julie Rand • Florida Hospital Memorial Medical Center Dave Schandel • Florida Health Care Plans Dr. Stephen Sevigny • Radiology Associates Imaging Tim Stockman • Blue Dog Video Bobby Thigpen • Jon Hall Chevrolet Jim Tobin • Realty Pros Charlie Van Derven • Social Advisors Larry Volenec • Florida Power & Light Jim Weite • TD Bank Chip Wile • Daytona International Speedway FROM THE CHAIR & PRESIDENT I n this ever-changing world for companies, regardless of industry, it is critical to be cognizant of national and global trends impacting consumer behavior. The choices people make about where and what they buy is the crux of business. So when “green practices and sustainability” was discussed as this EVOLVE issue’s theme, it seemed important to explore a trend that appears to be influencing consumer perceptions. According to a Nielsen Global Survey performed early 2015, respondents reported they are trying to be environmentally responsible so it is expected for corporations to do the same. When it comes to what they choose to buy, survey respondents revealed they will check labels; research websites for information on “green friendly” business and manufacturing practices; and, pay attention to public opinion on specific brands in the news or on social media. Upcoming generations are already labeled and expected to favor companies with an environmentally-friendly bottom line, incorporating this into their overall business model so much so that this trend appears to be a harbinger of the future of commerce. Fortunately, another study by MIT’s Sloan Management Review reported nearly a third of companies polled agreed that the adoption of sustainable practices has added to their profitability. Going green and remaining competitive can garner positive returns on investments. Whatever the motivation is behind businesses going green and implementing sustainable practices, these efforts - from a business perspective - make good financial sense. At the Daytona Regional Chamber, we are advocates for business and we welcome innovations that can positively impact your bottom line and ensure your own sustainability. With that, we hope you enjoy this exploration into the aspects of how green can mean business. ERIC PEBURN Chairman Daytona Regional Chamber of Commerce Executive Vice President and Chief Financial Officer Halifax Health NANCY KEEFER President & CEO Daytona Regional Chamber of Commerce STAY CONNECTED Facebook.com/ daytona.chamber @DaytonaChamber YouTube.com/ DaytonaChamber Linkedin.com/company/ daytona-regional-chamber- of-commerce 126 East Orange Ave. | Daytona Beach, FL 32114 | 386-255-0981 | Daytonachamber.com NOVEMBER 2017 | 7 |

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