EVOLVE Business and Professional Magazine November 2016 | Page 26

DIGITAL MAR

M

Our Expert

arketing is one of the business functions most dramatically changed by innovations in technology.
There is seemingly no end to the possibilities for creating and nurturing customer relationships

over the internet. But with so many options to choose from, how do you decide which technology

is right for your business? We asked a number of marketing experts what budget-friendly strategies they

recommend for small and medium sized businesses. They share their success and ideas with you in the next

four articles, which cover new marketing trends, social selling, live stream video, and automated marketing.

Exciting New Technologies to Transform your
Marketing Strategies
by Piros Pazaurek

Welcome to the digital marketing age! If you’ve made it this far, it’s because you know something about staying
abreast of trends and making yourself visible. In a world where digital noise is only getting louder, your best
option may be to reject the earplugs and start making some noise of your own. Here are some exciting new
marketing technologies to help you set your business apart from the crowd.

Marketing Automation Platforms

An automated marketing strategy saves you hours of time and increases your efficiency and profitability by

concentrating and shortening your sales cycle. Platforms like Mailchimp are free to join and make it possible to
capture leads, track trends, and focus communication with new and existing customers at the click of a button.

| 26 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE