EVOLVE Business and Professional Magazine May 2018 | Page 14

COVER STORY
DRIVE FOR DIVERSITY
ISC & NASCAR
by Charles Newbery
A sport dominated by white men for decades, stock car racing is seeing a surge
in talented minority racers, including a new crop of women. This is attracting
new sponsors to shake up the sport — and to bring it more in line with the
changes in U.S. demographics, helped by the organizers’ push to diversify the
race, pit crews and the actual ranks of their companies.
2017 Drive for Diversity learning event for drivers held
at New Smyrna Speedway.
(Photo Credit: Jerry Markland, Getty Images)
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