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in the building should help energize downtown businesses as the building will be the home for four to five businesses as well as our leadership team . “ That ’ s a lot of individuals down on Beach Street ,” he said . Watts likened the downtown redevelopment efforts to the economic expansion that followed the Tanger Outlet Mall ' s opening at Interstate 95 and LPGA Boulevard , and the ONE DAYTONA project on International Speedway Boulevard .
“ Hopefully , we can have a similar effect here in the downtown area ,” he said . “ There are a lot of great things going on in Daytona Beach and Volusia County .”
Keith Norden , president and CEO of Team Volusia Economic Development Corporation agrees . “ The new Brown & Brown Headquarters Building is much more than the iconic catalyst to our downtown renaissance ,” he said . “ As corporate headquarters to a rapidly growing NYSE company , it is sure to make a bold statement to companies considering a move to Volusia County .”
Daytona Beach Mayor Derrick Henry said the headquarters is already having an impact .
“ It ’ s making a tremendous difference already in the downtown area in terms of the aesthetics and the taxable value ,” he said . “ Aside from all that , the decision of a major company to locate their headquarters in our downtown is big not just in terms of their employees but in terms of their economic impact working here .”
Mayor Henry said Brown & Brown ’ s decision to make such a major investment also has an impact on the city ’ s image .
“ I don ’ t think it can be overstated how important and significant that decision is ,” he said . “ They made a decision that they have never made before , to own a building , and to do it in downtown Daytona Beach .”
Henry said the boost to the tax rolls is even greater than initially anticipated and a bonus for the city .
“ That in and of itself is a big win that many people aren ’ t cognizant of ,” he said .
Beyond the economic and financial implications , Henry said the new Brown & Brown headquarters is a point of pride for the city .
“ It says something about our downtown as a place of value ,” he said . “ A place that should appeal to both businesses and residents . It ’ s an exciting time for downtown Daytona Beach .”
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