EVOLVE Business and Professional Magazine February 2020 | Page 24

HOW TO PERFECT
YOUR NEXT ACT
E
by Kimberly Jace
ven the most beloved career might not last forever. When the curtain
came down on their original choices, these Volusia County residents
decided it was time to open their career’s Second Act.
An Entrepreneur is Born
Jeremy Craig of Ormond Beach had worked as a basketball coach for a
small college in Georgia, but because of the low pay and travel involved,
he knew it wasn’t going to be a long-term career. When he and his wife
Jenni moved to Ormond Beach so she could take a job at Embry-Riddle
Jeremy Craig
Aeronautical University, he found himself selling computer software.
A two-week vacation to Italy proved to be the turning point. “About a
week into our trip, we found out my wife was expecting our first child. The
next day, I tried to log into my work email and couldn’t get in. They had sold
the company while I was on vacation.”
Craig’s father and two grandfathers had worked in the beer industry,
and he’d considered getting into the burgeoning craft beer market. “When I
realized I’d been laid off, I said, let’s do it!” They spent the last week of the
vacation writing out a business plan on cocktail napkins, and once they were
back stateside, they started looking for a good business location. They found
one in an old laundromat in Holly Hill.
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