EVOLVE Business and Professional Magazine February 2020 | Page 38

R ADIOLOGY ASSOCIATES IMAGING
The Name You Can
Trust to Provide the
Highest Level of Care
staff members who are constantly loading, using and activating
data for their car dealership clients. Every one of them, he said, can
sell his product to any level car executive. His staff is able to put
together amazing insights into what kind of cars a consumer has
owned, how often and where they get their cars serviced, when
their lease or payments end and more. All these factors are pulled
out of proprietary software, which will coordinate the customized
printing of direct mail offers to hit the right consumer at the right
time.
“When you look at today’s business, whether you are selling
cars, clothes, shoes, hard goods or investments, data will enhance
your return on investment if you have clean data, an employee
or employees assigned to managing the data and a customer
management tool,” Hamlin said. “Without those pieces, you really
are handicapping yourself and your potential.”
Throughout his career, Hamlin has seen the return on
investment for his clients’ campaigns reach the 3,800 percent mark.
As we look to the future Hamlin sees the need for data-minded
people to grow. He has a formula for knowing what to look for
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in someone who can take his sales ideas and put them into action
using data.
He looks for the ability to present, he said.
“Everyone I hire has to have the ability to ask the questions to
solve the clients’ biggest challenges,” he said. “You may not think
that would be the biggest attribute, but I believe salesmanship
combined with IT training and savvy is the key. The young
workforce and workforce of the future must have all the soft
skills of writing, listening and presenting, as well as the technical
expertise to work with machines and data.”
Gone are the days of just talking the talk, Hamlin said. Now
you have to do both. Hamlin’s advises young people to make sure
they are well rounded.
“Focus on an incredible work ethic; focus on your interpersonal
RADIOLOGY
ASSOCIATES
IMAGING
St. Augustine • Palm Coast • Town Center
Twin Lakes • Port Orange • Deltona
386-274-6000
RadiologyAssociatesImaging.com
| 32 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE
skills and finally focus on how you can work with technology to be
the whole package for your future employer.”
Erika Redding is a writer and editor with more
than 20 years of published writing experience.
She began her career as a staff reporter for a small,
weekly newspaper and has spent the last 10 years
as a freelance writer and editor for newspapers,
magazines and not-for-profit organizations.