by EVOLVE Magazine
Florida’ s Fantastic Coast is more than just a scenic backdrop— it’ s a catalyst for creativity, commerce and connection. This month, we asked local entrepreneurs: How do you see the unique character and natural assets of Florida’ s Fantastic Coast influencing business growth and innovation in the region? Here’ s what they had to say.
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With millions visiting [ the area ] for beaches, outdoor activities and entertainment, businesses can create innovative solutions for both locals and tourists. This includes advancements in hospitality, retail, ecotourism and tech-driven experiences that enhance interaction with the coast. Sustainability is also key, as businesses adopt eco-friendly practices to protect the area’ s natural beauty.
The Fantastic Coast also supports year-round economic resilience, with less seasonal slowdown than other markets. Major attractions, events, and unique destinations— like Ocean Walk Shoppes in Daytona Beach— foster a business environment built on creativity, adaptability and consumer engagement.”
- Peter Pearson Property Manager, Ocean Walk Shoppes / Dundas Real Estate Investments
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Florida’ s Fantastic Coast is filled with wide open beaches, beautiful natural springs and abundant wildlife. Unique beach towns sprinkle the coastline while inland towns have character and charm reminiscent of Olde Florida. With its central location and proximity to the evolving space industry, this area is poised to be a hotspot for innovation. Florida’ s business-friendly environment offers growing companies a unique opportunity for employees to have an excellent work-life balance with so much nature to explore right here in our backyard.”
- Krista Goodrich Realtor™ Realty Pros Assured / Vacation Rental Manager, Salty Dog Vacations LLC / Partner, Salty Dog Long Term Management
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I think it’ s important, as the mayor of the City of St. Augustine Beach, to support our small businesses. They are the backbone of our economy and the heart of our small city. Without local businesses and entrepreneurs, the city would not thrive the way it does. Personally, as a serial entrepreneur, I embrace the risk and reward that come with building something meaningful. It is important to take opportunities and to give back as a small business owner in any way possible. I’ m thankful for the opportunity to be both a small business owner and the mayor of the City of St. Augustine Beach.”
- Mayor Dylan Rumrell City of St Augustine Beach
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