Attentive Care Provides Comfort at the End of a Pet ’ s Journey
by Nate Mathis
Many agree that the recent pandemic helped refocus our hearts and minds on who and what matters most to us . As many people experienced tremendous isolation , loss or both , it is not surprising that pet ownership , and the use of pet care services , increased during the pandemic . Perhaps less noticeable has been the rise of end-of-life services for pets . Known as Pet Aftercare Services , this niche segment ($ 9 billion annual growth ) of the $ 25 billion pet services market is still young and is expected to continue maturing through the next decade .
While the number of pet owners considering end-of-life care for their beloved animals is unknown , the rapid expansion of pet insurance offerings is a growth indicator . According to the North American Pet Health Association ’ s ( NAPHIA ’ s ) 2022 State of the Industry Report , more than 4.41 million pets were insured in North America in 2021 , up from 3.45 million in 2020 . And this trend is expected to continue . The US Pet Insurance Market size was valued at USD 1.22 Billion in 2020 and is projected to reach USD 2.85 Billion by 2028 , according to Verified Market Research .
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