The Evolution of Pet Healthcare : New Tech , New Thinking
by David Castagnacci
Pets are part of the family . And today , more pet owners will do all that they can to keep that ‘ other ’ family member as happy and healthy as possible . For the veterinary profession , new technologies , trends and treatments are continually being developed for a growing pet population .
“ There is a ‘ human / animal bond ’ between owners and pets that makes owners of today more aware of their pet ’ s health needs and challenges ,” says Dr . Kyle Wolfersteig , DVM , owner of Driftwood Animal Hospital in Daytona Beach . Considering them as family members , “ pet owners are more willing to treat and diagnose both acute and chronic illnesses .” With that , there is a growing emphasis on specialized disciplines — physical therapy , ophthalmology , oncology , cardiology — and even dermatology and behaviorism .
These technological advances and specialized disciplines are a part of the huge and growing animal healthcare market , which was valued at more than $ 150 billion in 2022 and is expected to reach $ 238 billion by 2032 , according to the Global Market Insights research organization .
Dr . Kyle Wolfersteig , DVM and a member of his staff
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