Customers can build bridges , tunnels and a variety of areas depending on how many pieces they order . All of the products are made and shipped from Ohio , so there ’ s no product storage necessary .
When the playground opened , there were 12 small and one large play area for pups . Chairs were added for owners to sit in and watch their dogs . The playground also became a classroom of sorts for pet owners to learn how to responsibly socialize their dogs .
“ In our minds , it was an actual need that had been avoided forever ,” Bessette said of a playground for dogs idea . Veterinarians and friends in the area confirmed that a playground could be a great outlet for pups .
But there were also naysayers that the Bessettes had to ignore because the concept was so different .
“ Everyone was like , ‘ You can ’ t do that , because , because , because …’” says Bessette .
Because of his willingness to try , Puppy Playground equipment has become a staple for many dog resorts .
Many of Puppy Playground ’ s clients are doggy daycare owners who want a socialization aspect to their facility . Apartment complexes , dog parks and campground centers also have ordered their product for pups to enjoy .
Many users discovered his playground through pet trade shows , and the concept and sales took off like a dog after a tennis ball . From Florida to Japan and Australia to California , the playground that originated from a small town in the Sunshine State has grown leaps and bounds .
Now when he ’ s at trade shows , Bessette finds that other vendors or attendees will sell his product for him because they enthusiastically share stories of their personal experiences when a prospective customer stops by his table . Sixty percent of his repeat sales come from current customers looking to expand their play yards .
While his product may be in over 9,000 facilities globally , Bessette has kept it a small family-run operation with just four employees — himself , his wife and his son and daughter .
“ The most rewarding thing is seeing my parents be so proud of this business ,” says Mary Bessette , office manager and daughter of the founders . “ When my dad starts talking about Puppy Playground , you can tell he ’ s in his happy place .”
As for his advice to other entrepreneurs ? Patience is more than a virtue ; it ’ s the best way to build a business .
“ Have patience ,” says Gary Bessette . “ If you have a good product and concept , it works .
Mary Bessette When we launched in 2000 , we had some
money in the bank and we were prepared to throw it square at it . We took it [ Puppy Playground ] out in the world . To me , it was a no-brainer . We felt the energy .”
When it comes to future plans , the Bessettes hope to shake up the industry once again . Even before they had the kennel , they had a business with coin operating tables like pinball and other arcade games . The founder hopes to use some of the old equipment in a unique setting that will make Puppy Playground even more interesting for visitors . A revival of the old playground in a new location is what Bessette has in mind .
“ If I live long enough , Puppy Playground will be an arcade for your dog ,” he says .
Seraine Page is a four-time award-winning journalist who writes for the health , wellness , and business industries . As a serial entrepreneur herself , she ’ s passionate about putting a spotlight on successful businesses through her writing . She lives with her husband , son , and hefty chiweenie in Saint Johns , Florida .
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