EVOLVE Business and Entrepreneur Magazine Greater Daytona Region - November 2021 | Page 9

na Beach is a Lure for orts Competitions

by David Castagnacci

In the arena of sports events , the Greater Daytona Beach community has an array of attributes that make it a go-to destination .

The area ’ s location , beaches , weather , quality facilities and a welcoming community combine to attract a wide variety of sports-related competitions .
“ Being a Florida destination with a great beach is a big advantage point ,” comments Brandon Little , Sports Business Development Manager for the Daytona Beach Area Convention and Visitors Bureau ( CVB ). “ Having great weather year-round helps attract groups in the winter months when lots of states / cities are unable ,” he adds . “ Daytona Beach is well known in the industry for our diverse and well-maintained facilities as well .”
NASCAR races and Daytona International Speedway have made Daytona Beach famous worldwide . And extending beyond are other major competitions . CLASH Daytona is a top-tier triathlon festival that pulls in athletes from around the world . The National Cheerleaders Association and National Dance Alliance have held their National Collegiate Championship here for 25 years . The new Pictona complex in Holly Hill already is hosting national and international pickleball tournaments . And added to these events are basketball ( Sunshine Slam and Daytona Beach ShootOut ), volleyball tournaments , fitness and gymnastics , golf , tennis , fishing , surfing competitions and even new sports attractions like USA Judo and USA Fencing .
Brandon Little
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