important to Perkinson , creating and maintaining the brand ’ s identity as a socially responsible company is even more important .
“ We want to make everything we do sustainable ,” he said . “ We ’ re not perfect by any stretch and we ’ ll never be perfect , but it ’ s the quest and the energy we put towards it that is really the important aspect ,” he said .
The focus on sustainability is reflected in every step of the production process , Perkinson said . That includes using plantbased materials for the frames , making the packaging from recycled paper and using cases made from cactus leather instead of cow leather or plastic . Even the company ’ s display cases are made from a bamboo derivative material .
The sustainability effort also extends to the company ’ s manufacturing , working with sustainably driven partners and ensuring fair labor and accountability . The company is also committed to eco-friendly shipping practices , using sustainable
packaging , as well as working with other organizations committed to conservation , such as the Bonefish 7 Tarpon Trust and the Fly Fish Climate Alliance .
Bajio ’ s focus on social responsibility doesn ’ t stop with sustainability .
“ I believe that businesses have more opportunity to drive change ,” Perkinson said . “ I love to make the world a better place .” That includes making Bajio a good place to work . “ Everybody in the company owns stock ; everybody ’ s an owner ,” Perkinson said . “ I believe success is inside-out . If you have the right values inside the company , that is going to transmit out to others as well .”
Aaron London is managing editor of Evolve Digital . He is also an adjunct professor of journalism at Daytona State College .
EVOLVE-SUCCESS . COM MAY 2022 | 11 |