Even though sales projections are strong , Perkinson said continually improving the company ’ s products is a key to success .
“ From a product standpoint , there really has not been a lot of innovation in lens technology in the last 15 years ,” Perkinson said . “ We ’ ve done a lot of work on lens technology .”
Innovations extend beyond lenses and include frames as well .
“ Frames are more than fashion ,” Perkinson said . “ We ’ ve created a ‘ sun bridge ’ on the inside of the frames , which makes it a really fashionable looking frame on the outside with real sun protection on the inside .”
While the company ’ s success is
Bajío ’ s products
Bajio headquarters
| 10 | EVOLVE BUSINESS AND ENTREPRENEUR MAGAZINE