Starting a business takes knowledge and courage , while running a successful business requires discipline in everything that you do . It is this discipline that will ensure that your business has a better
chance than most at having their doors open after 10 years . There are no shortcuts to running a successful business . As the owner , you
Whether you are starting a business or trying to grow your business , reach out to those who have experienced the failures and many successes . And when you ‘ fail ’ there is no one to blame because people don ’ t fail , it ’ s the business processes that have let you down !
” don ’ t have to be an expert in Advertising , Social Media , Business Finance , Legal , Sales , Pricing or Website Design ; however , your team will expect you to be an expert in knowing what is needed . Expect failures ( something didn ’ t go according to plan or the outcome was less than expected ) along the way , and when you find a ‘ failure ,’ celebrate it because it is a learning opportunity .
Joe Roy is the President and CEO of the Coastal Entrepreneurship and Innovation Institute ( CEII ). Prior to that , he was Senior Vice President , Supply Chain for Bath & Body Works and Director of Operation for Unilever Home and Personal Care North America . He can be reached at Joeroy38 @ gmail . com .
Expect failures ( something didn ’ t go according to plan or the outcome was less than expected ) along the way , and when you find a ‘ failure ,’ celebrate it because it is a learning opportunity .”
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MAY 2021 | 15 |