EVOLVE Business and Entrepreneur Magazine Greater Daytona Region May 2021 | Page 14

The key to survival for these businesses is the ability to change and adopt to the current climate ...”

J . Malcolm Richards
The ability – and willingness – to adapt to changing conditions is a key to small-business success , according to J . Malcolm Richards , North Florida district director with the U . S . Small Business Administration .
“ The key to survival for these businesses is the ability to change and adapt to the current climate ,” Richards said . “ They must consider short-term and long-term strategies for growth and success including a focus on technology . We encourage all our small business owners to work with SBA and its resource partners such as the Florida Small Business Development Center Network , SCORE , Women ’ s Business Centers , and the Veterans Business Outreach Center . These resources are available for small
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