FROM THE EDITOR
BUSINESS AND ENTREPRENEUR MAGAZINE
EVOLVE Greater Daytona Region is published by TouchPoint Innovative Solutions .
PUBLISHER Howard M . Holley
EDITOR John Guthrie
MANAGING EDITOR Elesha Mavrommatis
ART DIRECTOR Leslie Proctor
ADVERTISING SALES Jeanne Coates
EDITORIAL ADVISORY BOARD Nick Conte • City of DeLand Richard Cooper • Halifax Insurance Partners Heather Edwards • Volusia County Economic Development Department Michael Jiloty • Team Volusia
Aaron London • Journalist / Writer Tracy Marino • Team Volusia Dean O ’ Brien • 06 Marketing LLC Brian Rademacher • City of Ormond Beach Kate Sark • Ocean Center Chris Thomes • Daytona State College Jack White • Jack White Land Co Amy Workowski • The W Agency
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Events ! They are everywhere and can be used for all kinds of causes , from raising money for the local community to drawing hundreds of thousands of like-minded people to enjoy music , art and racing ; the list goes on and on . One thing is clear , if your business isn ’ t leveraging events , you are missing the boat ! And , yes , we have boat events in Volusia County too .
I suppose if you peel the onion or shuck the oyster , what you will find is that the lure of our weather and the ocean is the impetus for many of our events and why people choose to live , learn , work and play here . The weather brought Rockefeller , Flagler and Plant here , but the sand brought Sir Malcolm Campbell and the Bluebird for the metered mile . We all know how that turned out !
In this issue , we examine the connection between business and events –– taking a look at businesses that are directly involved in creating the perfect event and at businesses that leverage events to maximize their success .
For Holly Hill-based Magga Products , events help create a family atmosphere among employees where turnover is rare , while Halifax Health uses events for recognition and connection .
James McCarthy of Placement Labs introduces the concept of geofencing . If you ’ re not using it to find or target your audience at large events , you may be missing out .
For the Grand Ol ’ Barn , the Estate on the Halifax and Hilton Daytona Beach Oceanfront Resort creating the perfect event is their business . How they stand out in a crowded field offers lessons for business owners everywhere .
Of course , an issue of EVOLVE featuring events wouldn ’ t be complete if we didn ’ t talk about the impact of large events on restaurants , big and small . From The Brickyard to 4 Rivers BBQ Smokehouse to Hooters , events make a huge impact on the bottom line .
We also profile Corrine Heck of Details Flowers Software and Eric Jackson of Stoked Poké . These two business owners parlayed their events successes into two very different , thriving businesses .
In this issue , our editorial board hopes you look at events for your business in a holistic way , not just as entertainment . Living on the beach , we can ’ t escape them . We need to embrace them !
I will see you at the next one !
CONTACT US Editor @ EvolveMagazineFlorida . com
TouchPoint Innovative Solutions
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© 2022 TouchPoint Innovative Solutions . All rights reserved .
JOHN GUTHRIE Editor , EVOLVE
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