When Hurricane Ian hit in late September , smashing southwest Florida before leaving a trail of destruction across the state , the Persimmon Hollow Brewing Co . crew got to work . They collected supplies , including baby food , water , flashlights , non-perishable foods , trash bags and more , to donate to relief centers in southwest Florida . On top of the collection efforts , they also chose to donate a portion of the proceeds from their DeLand location ’ s eighth anniversary celebration on October 8 to help local communities recover from the hurricane .
Aside from helping locals , they also take pride in caring for the earth . Another unique-to-Persimmon Hollow trait : they promote a zero-waste mindset amongst the brewing staff .
“ We have had a commitment from day one that we put zero brewing by-products into a landfill ,” says Sistrunk . “ All the bags , packing products and cardboard gets recycled . We have zero landfill waste from the brewing side of things .”
When they aren ’ t brewing , the two beer-making best friends play music together and plan the next big thing when it comes to Persimmon Hollow Brewing Co .
That includes a new 8,000-square-foot production facility that will be in the DeLand airport Industrial Park , which will allow the team to quadruple their beer production and distribution .
Fans of the team ’ s beer will also be thrilled to know they ’ ll have another spot to stop by for drinks . Sistrunk and Carelli are scouting another brewery location to open sometime in mid-to- late 2023 .
The growth of their business can be dizzying — yet thrilling — at times .
“ It ’ s sort of like standing on the edge of a cliff ,” says Sistrunk . “ It ’ s amazing , but it ’ s also terrifying some days .”
Seraine Page is a four-time award-winning journalist who writes for the health , wellness , and business industries . As a serial entrepreneur herself , she ’ s passionate about putting a spotlight on successful businesses through her writing . She lives with her husband , son , and hefty chiweenie in Saint Johns , Florida .
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