RECRUITING ON SOCIAL MEDIA
Which platform is right for your business ? Source : Fit Small Business
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LinkedIn is the original social media platform for business , with over 300 million active users . The platform was designed for businesses to express themselves through posts and connect with potential new hires by easily seeing their resumes . Millennials aged 25 to 34 make up 59.1 % of the platform ’ s user base .
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LINKEDIN 300 Million Active Users Monthly |
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INSTAGRAM 1.4 Billion Active Users Monthly |
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Instagram boasts over 1.4 billion monthly active users and has the highest user engagement , such as users liking , commenting , sharing and saving content , of any of the platforms . You can easily do live streams and post job openings . Instagram also has the perk of having the 25-34 demo as 31.2 % of its user base , with the 18-24 age range close behind at 31 %.
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Facebook has 2.9 billion active users monthly , with Millenials , 25-34 , making up 31.5 % or the largest slice of the user base pie . This platform offers multiple business tools , like Meta Pixel , the Conversions API , App Events via Facebook SDK , Offline Conversions and App Events API for insights and advertising .
Twitter has 397 million active users monthly , making it an ideal platform for sharing your job postings . The platform ’ s main demographic is 18- 29 , which make up 42 % of the user base . While you cannot post jobs directly on Twitter , you can post a link to your company career page or job board and highlight your opening in a tweet .
FACEBOOK 2.9 Billion Active Users Monthly
TWITTER 397 Million Active Users Monthly
YOUTUBE 2.2 Billion Active Users Monthly
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YouTube has 2.2 billion active users monthly . Consider posting informational , how-to videos and more , including job opportunities . You can build a strong brand and improve candidate experience with several well-rounded videos that highlight your company culture . Millennials are YouTube ’ s largest demographic and make up roughly 20 % of the platform ’ s users base .
PINTEREST 480 Million Active Users Monthly
TIKTOK 1 Billion Active Users Monthly
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Pinterest has over 480 million users monthly . For businesses that excel in presenting strong visuals , this offers a place where they can present a sense of what their business is about to potential candidates through mood boards and aesthetics . According to DataReportal analytics , users aged 25 to 34 account for the largest share of Pinterest ’ s advertising audience .
TikTok has over 1 billion active monthly users . While its business applications are mainly for advertising products and services , it can be used to promote company brand awareness and job opportunities . For those trying to recruit Gen Z , the demographic makes up 25 % of the platform ’ s user base .
EVOLVE-SUCCESS . COM SUMMER 2022 | 27 |