Six Social Media Tips to Recruit YOUNG TALENT
by Alex Gurtis
Hiring right now can feel like looking for a needle in a haystack . Small business owners know they need to recruit new talent to continue pushing their companies forward , but it isn ’ t always easy to connect with Millennials ( ages 26-41 ) and older Gen Zers ( 10-25 ), especially when there are roughly 1.8 jobs for every job hunter out there .
According to Simon Kemp , CEO of Kepios and chief analyst at DataReportal , there are nearly 3.5 billion unique social media users online , which means nearly half the world ’ s population is within reach by constructing a digital presence for your business . And a study by the Aberdeen Group found that 73 % of job seekers between the ages of 18 and 34 found their last job through social media .
You are probably familiar with LinkedIn , but what about Instagram ? Is Tik Tok worth investing in ? Is Twitter the right platform for you ?
Social Media requires time and effort , so you want to utilize your resources wisely . Here are some best practices for recruiting talent using social media .
280-character format is typically a better platform for succinct messaging . Depending on the tone you ’ ve chosen , Twitter is the right platform to share thought leadership or a humorous comment to attract recruits . Consider developing personas to make sure your content is hitting the mark . 5 . Don ’ t Be Afraid to Livestream Videos Utilizing livestreams allows you to develop Q & A sessions that can be tailored with questions that potential candidates ask as well as provide you opportunities to hold conversations with potential candidates . This is an easy way to give you a chance to build rapport with your target candidates . 6 . Create a Separate Account for Recruiting Talent Consider creating a separate account dedicated solely to targeting potential job candidates . Take Under Armour Jobs as a prime example of this tactic done right . They keep their name simple and recognizable , tailor their content to interested applicants , showcase their workplace culture and ensure candidates can find contact and application information easily .
Best Practices and Tips :
1 . Build an Online Reputation for Your Company
You know your company ’ s core values , culture , vision and mission . Now it ’ s time to let others know . Be authentic to your brand and thoughtful about your tone . Are you going to be funny and quirky , or are you more formal ? Whatever you decide , just make sure you are consistent . 2 . Your Employees Are Your Best Storytellers Consider spotlighting your employees . They know the company best and can provide potential candidates with the push they need to apply for a job . 3 . Be Active on Multiple Platforms Most people are on multiple platforms ; your business should be too . Consider using a social media management tool like Hootsuite or Sprout to help you manage multiple accounts .
4 . Don ’ t Post the Exact Same Content on Each Platform
Each platform is unique . The way in which you share your story should match the platform . For example , Instagram and Pinterest are all about images . These platforms are the best place to “ show ” what you do . On the other hand , Twitter ’ s
Alex Gurtis is a freelance journalist and poet . His work has appeared in 32805ORLNews , the Orlando Sentinel , the Daytona Beach News Journal , Zephyr and Storyteller Magazine .
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