White said the next generation of workers is looking for more than a paycheck and is also focused on issues beyond work , and those are what communities and employers should highlight to build a skilled workforce .
Jack White
“ Look at place , look at quality of life and identify those things ,” he said . “ That is what attracts those creative professionals . People want more out of life than just employment . They want to do more than just the job .”
King said the trend is already affecting how potential workers make career decisions .
Tying it to the “ Great Resignation ” of workers in the wake of the Covid-19 pandemic , King said it has also engendered a “ Great Reflection ,” where many people are thinking about careers differently .
Robin King
“ We ’ ve had a lot of time on our hands to think about what is important ,” she said . “ All those things that make a city a home are so critical and it ’ s been ignored for too long .”
From her perspective , Grey said it is important for employers to be aware of what potential hires are looking for beyond a job and of how the rise of the virtual office has changed employment .
Kim Grey
“ How we make decisions about who needs to be here and who needs to be anywhere they want to be are important for us to think about as a county and a state ,” she said .
Grey said the kind of employees TopBuild is looking for , including professional roles in accounting , finance , supply chain and human resources , presents new challenges for hiring managers . “ The pandemic really accelerated how people think about work now and they
Kate Sark have more choices ,” she said . And that has broadened the perspective of potential employees and forced companies to look beyond local amenities .
“ When we talk to candidates [ who we want to entice to relocate ] here , I look at what the state has to offer , not just the county ,” she said . That requires companies to adopt a multipronged approach to talent recruiting so they can “ figure out what that work / life balance is for them .”
Making the region attractive to potential workers also means employers need to stress the positives of the area as well as the particular jobs they are offering , Sark said .
“ We have so many great assets to offer ,” she said . “ We ’ re also in a great location where there are large cities that aren ’ t a far distance . I really think we need to harness and push out the message of all the opportunities that are available here .”
Sark said that is something residents have a role to play in highlighting the quality of life and opportunities in the region .
“ I would challenge people to be better brand ambassadors for our area ,” she said . “ I would challenge people to talk about all ( the ) positives .”
Aaron London is managing editor of Evolve Digital . He is also an adjunct professor of journalism at Daytona State College .
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